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Export Marketing Strategy Tactics and Skills That Work 1st Edition by Shaoming Zou, Daekwan Kim 9781780344225 1780344228

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Export Marketing Strategy Tactics and Skills That Work 1st Edition Shaoming Zou Digital Instant Download

Author(s): Shaoming Zou, Daekwan Kim
ISBN(s): 9781780344225, 1780344228
Edition: 1
File Details: PDF, 4.35 MB
Year: 2009
Language: english
SKU: EB-58293900 Category: Tags: ,

Export Marketing Strategy Tactics and Skills That Work 1st Edition by Shaoming Zou, Daekwan Kim – Ebook PDF Instant Download/Delivery: 9781780344225, 1780344228

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Product details:

ISBN 10: 1780344228

ISBN 13: 9781780344225

Author: Shaoming Zou, Daekwan Kim

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Table of contents:

Chapter 1: Introduction, Export Marketing Strategy

Chapter 2: Assessing Company Readiness to Export

Chapter 3: Researching and Selecting Export Markets

Chapter 4: Exploring International Entry Modes

Chapter 5: Partnering Strategies

Chapter 6: Developing an Export Marketing Plan

Chapter 7: Working with Facilitating and Support Firms

Chapter 8: Budgeting for Exporting

Chapter 9: Analyzing the Legal Environment of Exporting

Chapter 10: Managing Logistics and Supply Chain in Exporting

Chapter 11: Understanding Foreign Cultures

Chapter 12: Product Adaptation

Chapter 13: Advertising and Promotion in Export

Chapter 14: Export Costing

Chapter 15: Pricing for Export Markets

Chapter 16: Financial Aspects and Payments in Exporting

Chapter 17: Managing Export Operations

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Tags: Shaoming Zou, Daekwan Kim, Marketing, Strategy