Fedex Delivers How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition 1st Edition by Madan Birla 0471715794 9780471715795

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Product details:

ISBN 10: 0471715794 

ISBN 13: 9780471715795

Author: Madan Birla

An inside look at leadership practices that enabled the world’s leading shipping company to outthink and outperform its competition Using firsthand accounts from top leaders at FedEx, FedEx Delivers explains how the company became an international powerhouse and one of the most trusted global brands by using leadership practices that tapped into the creativity and commitment of its employees. Both a compelling business story and a prescription for business success, FedEx Delivers presents a model to show how these practices created and sustained an innovation culture. Readers will learn how to apply this model to their organizations for developing a culture of innovation that evolves with the times and offers fresh solutions to new challenges. Innovative thinking and disciplined execution are what made FedEx a market leader, and they can help any business in any industry do the same. Each chapter covers a different aspect of innovation with real-life stories that highlight its effectiveness, and offers valuable ideas that lead managers through the process of implementing those practices. By breaking innovation down to its three simplest steps–generation, acceptance, and implementation of ideas–and offering proven leadership practices that really work, FedEx Delivers offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal in today’s highly competitive global economy.

Table of contents:

Chapter 1: Innovating and Outperforming the Competition
Creating a New Industry . . .
. . . By Tapping Employees’ Creativity and Commitment
Defining Creativity in the Business World
The Three-Step Innovation Process
Implementation is Key
PSP Philosophy
Positive Package Tracking and On-Time Guarantee

Chapter 2: FedEx’s Innovation Journey
My Vantage Point on this Exciting Journey
Growth During this Innovation Journey
The Nuts and Bolts of Fedex’s Operations
Market- and Customer-Driven Innovation

Chapter 3: Why Organizations Do Not Innovate
Root Cause 1: Lack of Supportive Leadership Practices and Organizational Processes
Root Cause 2: Lack of Understanding that Innovation is Imperative
Root Cause 3: Lack Of Collaborative Thinking Across Departments and Disciplines
Root Cause 4: Lack of Balance Between Innovation Expectation and Employees’ Ability to Deliver
Root Cause 5: Lack of an Easily Understood and Replicable Innovation Culture Model

Chapter 4: The Five Dimensions of an Innovation and Performance Culture
Creativity is Asking “What if . . .”
The Innovation Culture Model
The First Dimension: Engaged People
The Second Dimension: Growing People
The Third Dimension: Secure People
The Fourth Dimension: Collaborative People
The Fifth Dimension: Committed People

Chapter 5: Engage Employees in the Enterprise
Engage Employees and Create a Clear Expectation for their Active Involvement in Innovation

Chapter 6: Expect and Help Employees to Continually Grow
Expect and Help Employees to Continually Grow their Knowledge and Skill Bases
Require Employees to Update and Expand their Knowledge and Skill Bases
Provide Resources and Put in Place Support Systems that Facilitate Growth and Development
Participate in Learning Activities (Especially whole Brain Thinking Development Activities)
Hold Employees Accountable for Updating their Knowledge and Skill Bases
Practical Ideas for Keeping Employees’ Knowledge and Skill Base Current

Chapter 7: Create a Secure Environment for Expression and Acceptance of Creative Ideas
Stress Interferes with the Innovation Process
Interference from Ego
Create a Secure Environment for the Expression and Acceptance of Creative Ideas
Practical Ideas for Creating a Secure Environment

Chapter 8: Encourage Collaborative Development of Creative Ideas
Encourage the Collaborative Development of Creative Ideas

Chapter 9: Tap Employees’ Commitment
Tap Employees’ Commitment for Successful Implementation of the Developed Ideas
Practical Ideas for Tapping Employees’ Commitment

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Tags: Madan Birla, Fedex, Delivers, Leading, Shipping, Company