Fighting words persuasive strategies for war and politics 1st Edition by Richard Miller 9781611210521 1611210526
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ISBN 10: 1611210526
ISBN 13: 9781611210521
Author: Richard F. Miller
In ‘Fighting Words’, award-winning author Richard F. Miller (In Words and Deeds) looks to some of history’s most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II’s speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton’s speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war? Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. For those who manage—whether a convenience store or a Fortune 500 company—motivating, instructing, and preparing your people to perform their jobs is, for the competent manager, Job One. And for those who recognize that in this partisan age, politics is just war by other means, ‘Fighting Words’ applies the insights of battle speeches to politics. Miller concludes his study by analyzing three of President Obama’s most successful and controversial speeches based on the lessons learned from the great military motivators of history. What did the president do right? What did he do wrong? What can he do better? Miller doesn’t speculate about “what works” on the public podium. Rather, he analyzes real historical examples and extracts their lessons—from Alexander the Great to General David H. Petraeus and President Obama. As Miller aptly demonstrates, persuasive strategies based on love, hate, duty, patriotism, comradeship, fear, and shame are as widely used today as they were in antiquity. ‘Fighting Words’ offers a catalog of time-tested, effective speaking strategies whose double-edged usefulness extends far beyond any battlefield. About the Author: Historian and journalist Richard F. Miller is a graduate of Harvard College (AB, 1974) and Case Western Reserve University School of Law (JD, 1977.) He has served four stints as an embedded journalist: aboard the USS Kitty Hawk (2003); with the 3rd Battalion, 8th Marine Regiment in Fallujah, Iraq (2005); with the 3rd Heavy Brigade Combat Team, 4th Infantry Division near Baqubah, Iraq (2006), and most recently, with the 101st Airborne at various posts in eastern Afghanistan (2008). Miller is a Fellow at the Massachusetts Historical Society and a Director of New England Quarterly, Inc. He is the author of In Words and Deeds: Battle Speeches in History (2008), and the award-winning Harvard’s Civil War: The History of the Twentieth Massachusetts Volunteer Infantry (2007).
Table of contents:
Section One The Speaker is the Speech
Chapter One The Meme Becomes the Man: Grant in the Wilderness
Chapter Two Living Symbols: Pope Urban II Calls for the First Crusade
Chapter Three George Washington Quells the Newburgh Mutiny
Section Two Speechmakers and Their Audiences
Chapter Four Patton Maintains his Memes: Thespian in Uniform
Chapter Five The Directors: Sam Houston (and “Deaf” Smith) at San Jacinto
Chapter Six Failing Performer: Alexander the Great at the Hyphasis River
Section Three The Surge: Three Battle Speeches by General David H. Petraeus
Chapter Seven General David H. Petraeus Assumes Command
Chapter Eight Midst-of-Battle Speech: Petraeus as Therapist-in-Chief
Chapter Nine Petraeus Bids Farewell: The Final Narrative
Section Four Failure
Chapter Ten John Pope and the Failure to Transcend Self
Chapter Eleven Stand or Die: General Walton Walker in Korea
Chapter Twelve Beyond Rhetoric: Evil and the Failure of Battle Speeches
Section Five Speechlets
Chapter Thirteen Cut and Paste: The Origin of Two Modern Speechlets
Chapter Fourteen A Long Journey: From Recollection to Legend
Chapter Fifteen The Short Journey of a Modern Speechlet: “Last” Words to Immortal Words
Section Six Three Speeches by President Barack Obama
Chapter Sixteen Assumption of Command: Inaugural Address, January 20, 2009
Chapter Seventeen Midst-of-Battle Speech: Health Care and the Address to Congress, September 9, 2009
Chapter Eighteen The Military Eulogy: Commemorating The Slain of Fort Hood, November 10, 2009
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