Follow Me Creating a Personal Brand with Twitter 1st Edition by Sarah Jayne Gratton ISBN 1118336348 9781118336342

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Product details:

ISBN 10: 1118336348 
ISBN 13: 9781118336342
Author: Sarah Jayne Gratton

Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.

• Details ways in which you can use Twitter to build a personal brand
• Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit
• Encourages you to take advantage of Twitter?s vast audience

Follow Me Creating a Personal Brand with Twitter 1st Table of contents:

Part 1: Understanding the Foundations of Your Personal Brand

• Chapter 1: Defining Your Brand Identity
  • What is a personal brand?
  • Identifying your strengths, passions, and expertise
  • Who is your target audience?
  • Crafting your unique value proposition
• Chapter 2: Setting Your Goals for Twitter
  • What do you want to achieve with your brand on Twitter?
  • Defining measurable objectives
  • Aligning Twitter goals with your overall career/business goals

Part 2: Building Your Twitter Presence

• Chapter 3: Setting Up Your Profile for Success
  • Choosing a professional handle
  • Crafting a compelling bio
  • Selecting a professional profile picture and header image
  • Optimizing your profile for search
• Chapter 4: Understanding the Twitter Ecosystem
  • Tweets, retweets, replies, likes, DMs
  • Hashtags: how to use them effectively
  • Mentions and connecting with others
  • Lists: organizing your feed and connections

Part 3: Crafting Engaging Content and Strategy

• Chapter 5: What to Tweet: Content Strategy for Your Brand
  • Developing a content calendar
  • Types of content that resonate on Twitter (text, images, video, links)
  • Curating relevant content
  • Sharing your expertise and insights
• Chapter 6: The Art of the Tweet: Writing for Impact
  • Concise and clear communication
  • Using emojis and visual elements effectively
  • Crafting compelling calls to action
  • Timing your tweets for maximum reach
• Chapter 7: Engaging with Your Audience
  • Responding to mentions and DMs
  • Participating in conversations and Twitter chats
  • Building relationships with influencers and peers
  • How to handle negative feedback

Part 4: Growing Your Audience and Influence

• Chapter 8: Strategies for Gaining Followers
  • Promoting your Twitter profile offline and online
  • Engaging with relevant communities
  • Using Twitter ads (if applicable for branding)
  • Understanding Twitter analytics
• Chapter 9: Monitoring and Measuring Your Brand’s Success
  • Using Twitter Analytics to track performance
  • Key metrics for personal brand growth (engagement, reach, follower growth)
  • Adjusting your strategy based on data

Part 5: Advanced Strategies and Maintaining Your Brand

• Chapter 10: Leveraging Twitter for Networking and Opportunities
  • Finding job opportunities
  • Connecting with industry leaders
  • Building a professional network
• Chapter 11: Protecting and Maintaining Your Personal Brand
  • Online etiquette and professionalism
  • Dealing with brand crises
  • Staying consistent with your message
  • The long-term commitment to personal branding

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Tags: Sarah Jayne Gratton, Personal, Brand