Foundation Marketing Modular Texts In Business And Economics 3rd Edition by Liz Hill, Terry O’Sullivan 9780273655329 0273655329

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Product details:

ISBN 10: 0273655329

ISBN 13: 9780273655329

Author: Liz Hill, Terry O’Sullivan

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.

Table of contents:

1. Introduction to Marketing: Marketing in the Real World

2. The Marketing Environment

3. Buyer Behaviour

4. Marketing Research

5. Target Marketing and Product

6. New Product Development

7. Price

8. Distribution

9. Promotion: Introduction, Advertising and Direct Marketing

10. Promotion: Selling, Sales Promotion and Public Relations

11. International Marketing

12. Strategic Marketing Management: Planning, Organisation and Control

13. Answers to Self-Check Questions

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Tags: Liz Hill, Foundation, Marketing, Modular