Global Wine Tourism 1st Edition by Jack Carlsen, Stephen Charters 9781845931704 184593170X

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Product details:

ISBN 10: 184593170X

ISBN 13: 9781845931704

Author: Jack Carlsen, Stephen Charters

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand, this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Table of contents:

Chapter 1: Introduction

PART I: THE WINE TOURISM SETTING
Chapter 2: Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations
Chapter 3: Land Use Policy and Wine Tourism Development in North America’s Pacific Northwest
Chapter 4: Enhancing the Wine Tourism Experience: the Customers’ Viewpoint

PART II: WINE TOURISM AND REGIONAL DEVELOPMENT
Chapter 5: Wine Tourism and Sustainable Development in Regional Australia
Chapter 6: Emerging Wine Tourism Regions: Lessons for Development
Chapter 7: The Determinants of Quality Experiences in an Emerging Wine Region

PART III: WINE MARKETING AND WINE TOURISM
Chapter 8: Influences on Post-visit Wine Purchase (and Non-purchase) by New Zealand Winery Visitors
Chapter 9: Electronic Marketing and Wine Tourism
Chapter 10: Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour

PART IV: THE CELLAR DOOR
Chapter 11: Wine Tourists in South Africa: A Demand-side Study
Chapter 12: Younger Wine Tourists: A Study of Generational Differences in the Cellar Door Experience
Chapter 13: Survey Timing and Visitor Perceptions of Cellar Door Quality

PART V: WINE FESTIVALS AND EVENTS
Chapter 14: Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation
Chapter 15: Analysis of Motivational and Promotional Effects of a Wine Festival
Chapter 16: Strategic Planning for a Regional Wine Festival: The Margaret River Wine Region Festival

PART VI: WINE TOURS AND TRAILS
Chapter 17: Nautical Wine Tourism: A Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State
Chapter 18: Wine Tourism in Portugal: The Bairrada Wine Route
Chapter 19: Are We There Yet? How to Navigate the Wine Trail

Chapter 20: Conclusion: The Future of Wine Tourism Research, Management and Marketing

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Tags: Jack Carlsen, Stephen Charters, Global, Tourism