Ideation The Birth and Death of Ideas 1st Edition by Douglas Graham, Thomas Bachmann 0471659533 9780471659532

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Product details:

ISBN 10: 0471659533 

ISBN 13: 9780471659532

Author: Douglas Graham, Thomas T. Bachmann

Have you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.

Table of contents:

1. Why Ideas Matter

2. The Mothers and Fathers of Invention

3. Taxonomy of Innovation

4. Innovate: The Birth of an Idea

5. Register: The First Step for Every New Idea

6. Protect: Ensure Recognition and Reward

7. Develop: Improve Your Idea

8. Value: What Is Your Idea Worth?

9. Market: Finding Investors and Customers

10. The Death of an Idea

11. The Individual Innovation Imperative

12. The Corporate Innovation Imperative

13. Academic Innovation Imperative

14. Creative Innovation Imperative

15. The Global Innovation Imperative

16. The Providers, Merchants, and Consumers of Innovation

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Tags: Douglas Graham, Thomas Bachmann, Ideation, Birth