Increase Your Web Traffic in a Weekend 5th Edition by William Stanek, Jerry Lee Ford 9781598634822 1598634828
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Product details:
ISBN 10: 1598634828
ISBN 13: 9781598634822
Author: William R. Stanek, Jerry Lee Ford
Table of contents:
1 – You Built It, but Will They Come?
2 – Can You Really Promote Your Web Site without Spending a Fortune?
3 – Making the Web Work for You
4 – Leveraging the Power of Search Engines and Directories
5 – Crawler-Based Search Engines
6 – Human-Powered Directories
7 – Hybrid Sites
8 – Paid Inclusion and Paid Placement
9 – Promoting Your Web Site to Joe Surfer
10 – Determining Who Is Visiting Your Web Site
11 – Wrapping Up and Looking Ahead
Saturday Morning Putting the Motion in Promotion
12 – Capitalizing on Search Engine Fundamentals
13 – Millions of Users Are but a Search Away
14 – Indexers, Spiders, Crawlers, and Other Web Beasties
15 – Working with Search Engines
16 – Determining Popular Keywords
17 – Researching Popular Search Engine Keywords
18 – Free Keyword Generation Tools
19 – Be On Guard Against Accidental Spamming
20 – Boosting Visits with Ordinary Descriptions
21 – Using Page Titles to Your Advantage
22 – Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed
23 – Getting the Most from Keywords and Meta-Information
24 – Leveraging Your ALT Tags and Comments
25 – Inspecting Your Web Page’s Body Text
26 – A Last Look at Search Engine Fundamentals
27 – Take a Break
28 – Registering with the Top Search Engines on the Planet
29 – Submitting Your Site to a Search Engine
30 – Search Engine Tricks to Avoid
31 – Increasing Your Web Traffic with the Top Search Engines
32 – Metasearch Engines
33 – Targeting Shoppers Using Comparison Shopping Engines and Directories
34 – Comparison Shopping Engines
35 – Comparison Shopping Directories
36 – Submitting Your Web Site to the Top Guides, Lists, and Directories
37 – Submitting Your Site to Lists and Directories
38 – The Open Directory and Yahoo!
39 – Submitting Your Site to Web Guides
40 – How Do People Find Your Listing in a Guide or Directory?
41 – How Often Is Your Site’s Listing Updated?
42 – Increasing Your Web Traffic with Guides and Directories
43 – Offline Marketing
44 – Promoting Your URL Everywhere
45 – Promoting Your URL Alongside Your Products and Services
46 – Wrapping Up and Looking Ahead
Saturday Afternoon The Coolest, the Hottest, and the Best
47 – The Best Business Search Engines and Yellow Pages Directories
48 – Submitting Your Site to Business Search and Directory Sites
49 – Increasing Your Web Traffic with Yellow Pages Directories
50 – Directories by Industry and Category
51 – Getting the Most Out of Industry and Category Directories
52 – Community Guides
53 – Real Estate Directories and Guides
54 – Travel and Tourism: Guides and Directories
55 – More Guides and Directories by Category
56 – Take a Break
57 – Children’s Directories: Getting Noticed by One of the Web’s Biggest Audiences
58 – Getting More Mileage out of What’s New Directories
59 – Exploring the Starting Point Directory
60 – Finding Out What’s New at NerdWorld
61 – Other What’s New Directories
62 – Getting Your Site Listed as the Cool Site of the Day
63 – Wandering in the Maze of Web Awards
64 – Finding the Right Award
65 – Submitting Your Site
66 – Cool Site of the Day
67 – Wild, Hot, and Zany Awards
68 – Best of the Web
69 – Wrapping Up and Looking Ahead
Sunday Morning Attracting the Masses
70 – Registering with Many Search Engines and Directories Simultaneously
71 – Introducing Web Registration Services
72 – Checking on Your Listings
73 – Selling Your Web Site through E-mail
74 – Web Site Promotion through Direct E-mail, Newsgroups, and Mailing Lists
75 – Establishing a Privacy Policy
76 – Promoting Your Web Site Directly
77 – Promoting Your Web Site through Newsgroups
78 – Promoting Your Web Site through Mailing Lists
79 – “Tell a Friend” Marketing
80 – Announcing Your Web Site, Products, and Services by E-mail
81 – Setting Up Autoresponders
82 – Creating a Professional Image Using Multiple E-mail Accounts
83 – Creative Signature Files
84 – Developing an Online Business Card
85 – Take a Break
86 – Advertising on eBay
87 – Setting Up a Cybermall Shop
88 – Benefits
89 – Finding the Right Place for Your Web Site
90 – Getting Access to Millions of Customers Working with amazon.com
91 – Becoming an Affiliate and Setting Up Your Own Storefront
92 – Sell Your Products via amazon.com’s Marketplace
93 – Attracting the Masses with Giveaways, Contests, Sweepstakes, and More
94 – Can’t Get’em Any Other Way? Give It Away!
95 – What to Watch Out For: The Legalities
96 – Boosting Traffic with Giveaways and Sweepstakes
97 – Gaining Readers with Contests
98 – Using Games, Puzzles, and Teasers to Attract Visitors
99 – Sites That Promote Your Freebies
100 – Other Ideas for Attracting the Masses
101 – Setting Up Your Own Affiliate Program
102 – Sponsoring a Virtual Web Site Launch
103 – Generating Traffic Using MySpace
104 – Networking with Others
105 – Sharing Comments
106 – Free Banner Advertising: No Joke
107 – What the Heck Is a Banner Exchange?
108 – Banner Exchanges for the Masses
109 – Analyzing Off-Page Factors
110 – Building a Strong Ranking through Links
111 – Avoiding Link Farms
112 – Sharing Authoritative Information through Wikipedia
113 – Tips for Creating a New Wikipedia Page
114 – Providing Authoritative Content
115 – Increasing Your Traffic with Web Rings
116 – How Do Web Rings Work?
117 – Working with the Major Web Rings
118 – Reaching Out to Users through Online E-zines
119 – Post Company Job Openings on Your Web Site
120 – Short on Time? Try Paid Inclusion
121 – Locating Sponsored Links
122 – Google AdWords
123 – Yahoo! Search Marketing
124 – Other Paid Inclusion Programs
125 – Keep ’em Coming Back
126 – Wrapping Up and Looking Ahead
Sunday Afternoon Discovering Who’s Visiting Your Web Site and Why
127 – Using Web Stats to Understand Your Site’s Visitors
128 – Options for Collecting Web Site Statistics
129 – Selecting Your Web Traffic Analysis Tool
130 – Web Site Stats Are a Necessary Evil
131 – Zeroing In on Visits
132 – Taking a Break
133 – Gaining Lost Readers from Error Analysis
134 – Errors: We All Hate Them
135 – Missing Files
136 – How Can You Fix the Problems?
137 – Lost Connections
138 – Time-Outs
139 – Improve Your Web Site with Visitor Feedback
140 – Setting Up Your Own Blog
141 – Setting Up a Guestbook
142 – Setting Up a Message Forum
143 – Collecting and Posting Positive Visitor Feedback
144 – Redirecting Lost Readers
145 – Redirection Basics
146 – More Redirection Techniques
147 – No More 404 – – File Not Found
148 – Taking Advantage of Free URL Analyzers
149 – A Few Last Words on Errors
150 – Finally, You Know What to Do—So What’s Next?
151 – Reviewing Your Progress and Planning More for Next Weekend
152 – What Have You Done This Weekend?
153 – Keeping Up with the Latest Web Promotion Techniques
154 – Keeping an Eye on Your Competition
155 – A Final Note
156 – Site Management Programs
157 – AccuTagger
158 – FastStats
159 – MozillaTracker
160 – NetTracker
161 – PowerMapper
162 – Search Engine Commando
163 – Surfstats Log Analyzer
164 – TopDog Pro
165 – Site Submission
166 – AddWeb Website Promoter
167 – Dynamic Submission
168 – Exploit’s Submission Wizard
169 – SubmitWolf Pro
170 – WebPosition
171 – Web Authoring
172 – HTML Power Tools
173 – SiteXpert
174 – Connectivity
175 – Connection Keeper
176 – Magic NetTrace
177 – MySpeed Server
178 – VisualRoute
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Tags: William Stanek, Jerry Lee Ford, Increase, Web