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International Business Strategy Rethinking the Foundations of Global Corporate Success 1st Edition by Alain Verbeke 0521681111 9780521681117

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International Business Strategy Alain Verbeke Digital Instant Download

Author(s): Alain Verbeke
ISBN(s): 9780521681117, 0521681111
Edition: New Edition
File Details: PDF, 3.15 MB
Year: 2009
Language: english
SKU: EB-1936028 Category: Tag:

International Business Strategy Rethinking the Foundations of Global Corporate Success 1st Edition by Alain Verbeke – Ebook PDF Instant Download/Delivery: 0521681111, 9780521681117

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Product details:

ISBN 10: 0521681111 

ISBN 13: 9780521681117

Author: Alain Verbeke

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today’s managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty ‘half-length’ case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

Table of contents:

Introduction

Core Concepts

Conceptual foundations of international business strategy

The critical role of firm-specific advantages

The nature of home country location advantages

The problem with host country location advantages

Combining firm-specific advantages and location advantages in an MNE network

Functional Issues

International innovation

International sourcing and production

International finance

International human resource management

International marketing

Dynamics of Global Strategy

Entry mode dynamics 1: foreign distributors

Entry mode dynamics 2: strategic alliance partners

Entry mode dynamics 3: merger partners

The role of emerging economies

International strategies of corporate social responsibility

International strategies of environmental sustainability

Conclusion: the true foundations of global corporate success

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Tags: Alain Verbeke, International, Business, Rethinking