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International Marketing Research Volume 17 Opportunities and Challenges in the 21st Century 1st Edition by Alex Rialp, Josep Rialp 0762313692 9780762313693

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International Marketing Research Volume 17 Opportunities and Challenges in the 21st Century 1st Edition Alex Rialp Digital Instant Download

Author(s): Alex Rialp, Josep Rialp
ISBN(s): 9780762313693, 0762313692
Edition: 1
File Details: PDF, 2.66 MB
Year: 2006
Language: english
SKU: EB-1564430 Category: Tags: ,

 International Marketing Research Volume 17 Opportunities and Challenges in the 21st Century 1st Edition by Alex Rialp, Josep Rialp- Ebook PDF Instant Download/Delivery: 0762313692, 9780762313693

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ISBN 10: 0762313692

ISBN 13: 9780762313693

Author: Alex Rialp, Josep Rialp

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

International Marketing Research Volume 17 Opportunities and Challenges in the 21st Century 1st Table of contents:

International Marketing Research: Opportunities and Challenges in the 21st Century

Different Types of Exporting SMEs: Similarities and Differences in Export Performance

Niche Strategy and Export Performance

Factors Affecting the Timing of the Export Development Process in Spanish Manufacturing Firms

The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers

The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms

Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process

Managing International Market Entry Strategy: The Case of Retailing Firms

Extending and Comparing Cavusgil’s Overall Market Opportunity Indexes

City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context

How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups

Small Manufacturing Firms’ Involvement in International E-business Activities

Are Internet Firms Global?

How do the Internet and Internationalization Affect the Buying Center?

Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets

How Advanced are Websites of SME Exporters? An Investigation into Drivers and Inhibitors

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Alex Rialp,Josep Rialp,International,Research