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Kellogg on China Strategies for Success 1st Edition by Anuradha Dayal Gulati, Angela Lee 0749443979 9780749443979

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Kellogg on China Strategies for Success 1st Edition Mark Finn Digital Instant Download

Author(s): Mark Finn
ISBN(s): 9780749443979, 0749443979
Edition: 1
File Details: PDF, 2.22 MB
Year: 2004
Language: english
SKU: EB-2167838 Category: Tag:

Kellogg on China Strategies for Success 1st Edition by Anuradha Dayal Gulati, Angela Lee – Ebook PDF Instant Download/Delivery: 0749443979, 9780749443979

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Product details:

ISBN 10: 0749443979 

ISBN 13: 9780749443979

Author: Anuradha Dayal Gulati, Angela Y Lee

Kellogg on China examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country’s economy. This study outlines the resulting challenges and opportunities for companies doing business in China.

The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country’s evolving marketplace. Kellogg on China is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management.

Table of contents:

China’s global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh

The changing nature of China’s economic zones / Rodrigo Cejas Goyanes [and others]

Chinese trading companies: creating new value propositions / Karthik Krishnan [and others]

Franchising as an expansion strategy in China / Ichiro Enomoto [and others]

Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak

Combating piracy through guanxi / Daniel Beck [and others]

Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang

Taking global brands to local success: marketing western snack foods in China / Tracy Eckert [and others]

The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart

Delivering on the dream—2008 Olympics in Beijing / Christopher Butler [and others]

Coping with SARS / Angela Y. Lee

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Tags: Anuradha Dayal Gulati, Angela Lee, Kellogg, Strategies