Living networks anniversary Edition Leading Your Company Customers and Partners in the Hyper Connected Economy 1st Edition by Ross Dawson 1847995608 9781847995605
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Product details:
ISBN 10: 1847995608
ISBN 13: 9781847995605
Author: Ross Dawson
An executive’s guide to success in the network economy The networks are coming to life. In Living Networks, Ross Dawson offers a systematic executive’s framework for taking advantage of this extraordinary transformation. Dawson shows how to lead organizations in our intensely networked global economy. He shows how to tap networks to deepen relationships with customers and partners, promote “distributed innovation,” and accelerate the development of profitable new products and services. Finally, he shows how individuals can plug into living networks to liberate themselves, earn more money, and achieve greater personal satisfaction.
Table of contents:
Chapter 1 – The Networks Come Alive: What the Changing Flow of Information and Ideas Means For Business
Chapter 2 – Emerging Technologies: How Standards and Integration Are Driving Business Strategy
Chapter 3 – The New Organization: Leadership Across Blurring Boundaries
Chapter 4 – Relationship Rules: Building Trust and Attention in the Tangled Web
Chapter 5 – Distributed Innovation: Intellectual Property in a Collaborative World
Chapter 6 – Network Presence: Harnessing the Flow of Marketing, Customer Feedback, and Knowledge
Chapter 7 – The Flow Economy: Opportunities and Risks in the New Convergence
Chapter 8 – Next Generation Content Distribution: Creating Value When Digital Products Flow Freely
Chapter 9 – The Flow of Services: Reframing Digital and Professional Services
Chapter 10 – Liberating Individuals: Network Strategy for Free Agents
Chapter 11 – Future Networks: The Evolution of Business
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Tags: Ross Dawson, networks, anniversary, Leading