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Local Online Advertising For Dummies 1st Edition by Court Cunningham, Stephanie Brown 0470497424 9780470497425

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Local Online Advertising For Dummies 1st Edition Court Cunningham Digital Instant Download

Author(s): Court Cunningham, Stephanie Brown
ISBN(s): 9780470497425, 0470497424
Edition: 1
File Details: PDF, 6.69 MB
Year: 2010
Language: english
SKU: EB-1779858 Category: Tags: ,

Local Online Advertising For Dummies 1st Edition by Court Cunningham, Stephanie Brown – Ebook PDF Instant Download/Delivery: 0470497424, 9780470497425

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Product details:

ISBN 10: 0470497424

ISBN 13: 9780470497425

Author: Court Cunningham, Stephanie Brown

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

  • Online advertising market is estimated to grow to $10-$19 billion by 2011, and you’ll want your business to be part of this huge shift
  • Explores how to research your audience, set goals, and build a plan
  • Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
  • Examines blogs, chat rooms, video, and other ways to win customers

Don’t miss the free offer from Yodle that comes with this practical guide!

Table of contents:

Part I: Getting Started with Local Online Advertising
Chapter 1 Online: It’s Where Your Customers Are
Chapter 2 Engaging Your Advertising Arsenal
Chapter 3 Planning Your Online Advertising Campaign

Part II: Setting the Foundation for Local Online Advertising Success
Chapter 4 Building a Great Web Site: The Key to Online Advertising Success
Chapter 5 When You’ve Hooked Your Customers, Reel ‘Em In!
Chapter 6 Analyzing Results for Long-Term Gains

Part III: Doing the Advertising Part of Local Online Advertising
Chapter 7 Demystifying Search Engine Marketing
Chapter 8 Getting Web Traffic for Free: Practicing Search Engine Optimization
Chapter 9 The Nuts and Bolts of Search Engine Advertising
Chapter 10 Saying It with E-Mail
Chapter 11 Linking Up with Directories and Lead Aggregators
Chapter 12 Targeting Customers with Banner Ads, E-Newsletter Ads, and More
Chapter 13 Hanging Out on Social Networks
Chapter 14 Generating PR Buzz
Chapter 15 Using Offline Channels to Drive Online Traffic

Part IV: Keeping Your Customers Coming Back
Chapter 16 Staying at the Top of Customers’ Minds
Chapter 17 Leveraging Customer Data: Reach Out and Touch ‘Em

Part V: The Part of Tens
Chapter 18 Ten Local Online Marketing Mistakes (And How to Avoid Them)
Chapter 19 Ten Steps to an Effective Local Online Advertising Plan
Chapter 20 Ten Considerations When Choosing a Local Online Advertising Partner

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Tags: Court Cunningham, Stephanie Brown, Local, Online