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Managing Electronic Media Joan 1st edition by M Van Tassel, Lisa Poe, Howfield ISBN 1138629529 9781138629523

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Managing Electronic Media Joan M. Van Tassel Digital Instant Download

Author(s): Joan M. Van Tassel, Lisa Poe,Howfield
ISBN(s): 9780240810201, 0240810201
Edition: Kindle
File Details: PDF, 18.05 MB
Year: 2010
Language: english
SKU: EB-1979194 Category: Tags: , ,

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Product details: 

ISBN 10: 1138629529

ISBN 13: 9781138629523

Author: M. Van Tassel, Lisa Poe, Howfield 

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today’s managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today’s students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Table of contents: 

Chapter 1 The Media Industries: Segments, Structures, and Similarities
Chapter Objectives
Introduction
Structure and Characteristics of the Media Industries
A Day in the Life of Craig Robinson
Common Characteristics of the Segments of the Media Industries
Summary
What’s Ahead
Case Study 1.1 Media Expansion
Case Study 1.2 Planning Ahead For Success
References
Internet Resources
Chapter 2 Media Organizations
Chapter Objectives
Introduction
Defining an Organization
Organizational Information Flows
A Day in the Life of Lloyd Kaufman
Organizational Processes and Workflows
Economic Factors that Affect Enterprises in the Creative Industries
The Organizational Context: Economic and Social Factors
Summary
What’s Ahead
Case Study 2.1 Media Organizations
Case Study 2.2 The Meaning Of Media Convergence
References
Chapter 3 Leadership and Management
Chapter Objectives
Introduction
Defining Leadership: Doing the Right Thing
Approaches to Leadership
Videogame Mogul: Nolan Bushnell
Movie Mogul: Walt Disney
Tv Mogul: Brandon Tartikoff
Movie Mogul: Irving Thalberg
New Meta Approaches to Leadership
Digital Mogul: Steve Jobs
TV Mogul: Ted Turner
Linking Leadership And Management: Motivation
Digital Mogul: Mark Cuban
Defining Management: Doing Things Right
Leadership and Management in the Creative Industries
Movie Mogul: Sherry Lansing
TV and Movie Mogul: Lew Wasserman
Summary
What’s Ahead
Case Study 3.1 How Would You Lead?
Case Study 3.2 Leadership Observations
References
Chapter 4 Managing Human Resources
Chapter Objectives
Introduction: People Who Need People
Human Resources Strategies
Different Strokes for Different Workers
Employees
Guilds and Unions
Contract Workers
Partners
Vendors
Summary
What’s Ahead
Case Study 4.1 Meeting With A Human Resource Professional
Case Study 4.2 Conducting The Interview
References
Chapter 5 Financial Management
Chapter Objectives
Introduction
Structures For Managing Finances
Fundamental Financial Concepts
Key Financial Statements
Financial Responsibilities in the Age of Sarbanes-Oxley
A Day in the Life of Sam Bush
Financial Management Systems
Managerial Finance: Strategic Planning and Budgeting
Financial Strategies
Summary
What’s Ahead
Case Study 5.1 Performance Reports
Case Study 5.2 Setting The Budget
References
Chapter 6 Media Consumers: Measurement and Metrics
Chapter Objectives
Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers
Research and Content
A Day in the Life of Debbie Carter
Identifying Market Segments
Summary
What’s Ahead
Case Study 6.1 Audiences And Programming
References
Chapter 7 Managing the Production Process
Chapter Objectives
Introduction
The Many Languages of Digital Creation
Traditional Production
A Day in the Life of Anne Marie Gillen
Videogame Production
Media Asset Management, Digital Asset Management, and Content Management
Acquisition and Aggregation as Content Strategies
Organizationally Generated Content
User-Generated Content
Summary
What’s Ahead
Case Study 7.1 The Producer
Case Study 7.2 The Game Developer
Key Terms
References
Chapter 8 Strategies for Marketing Content
Chapter Objectives
Introduction
Marketing Management and Managing Marketing
A Day in the Life of Dorothy Hui
Marketing Strategies
Integrated Marketing Communications (IMC): Reaching Across the Wire and the Ether
Defining the Market
Universal Marketing Appeals: The New, the First, the Only, and the New and Improved
Summary
What’s Ahead
Case Study 8.1 The Road To Marketing A Newscast
Case Study 8.2 3, 2, 1 … Launch Of A New Web Site
References
Chapter 9 Packaging, Repackaging, and Marketing Content
Chapter Objectives
Introduction
Defining the Content Product
Channel Marketing
A Day in the Life of Elliot Grove
Pricing Strategies: We Do Windows
Summary
What’s Ahead
Case Study 9.1 Details, Details
Case Study 9.2 You Package The Goods
References
Chapter 10 Managing Sales: An Insider’s View
Chapter Objectives
Introduction
The Sales Division
A New Approach To Selling Media
A Day in the Life of Wendy Y. Shelton
Summary
What’s Ahead
Case Study 10.1 Cna (CUSTOMER NEEDS ANALYSIS)
Case Study 10.2 The Pitch
References
Chapter 11 Distributing Content
Chapter Objectives
Introduction
Distribution Revolution
Bricks and Clicks
A Day in the Life of Valerie Geller
Wired Digital Bitpipes
Wireless Bitpipes
Content Management: Transcoding Content Into Different Formats For Distribution
Digital Rights Management
Summary
What’s Ahead
Case Study 11.1 Create Your Own Digital Assembly Line
References
Chapter 12 The Changing Media Value Chain
Chapter Objectives
Introduction: New Markets, New Models, New Wwworld
The Digital Value Chain
The Changing Value Chain
A Day in the Life of Richard Conlon
Disruptive Innovations
Industry Responds to the Technological Challenge: Value Chain Systems
Summary
What’s Ahead
Case Study 12.1 A Case Of “B And C”
References
Chapter 13 Media Industry Business Models
Chapter Objectives
Introduction: Business Plans And Models
Content Models
A Day in the Life of Bob Kaplitz
Marketing Models
Distribution Models
Revenue Models
A Day in the Life of Vivi Zigler
Summary
What’s Ahead
Case Study 13.1 Back To The Future
References
Chapter 14 Legal and Regulatory Issues
Chapter Objectives
Federal Laws and Regulations
State
Local
A Day in the Life of Brad Williams
Cycles of Regulation
International Media Regulations
Summary
Case Study 14.1 News For Sale
References
Chapter 15 Ethical Issues
Chapter Objectives
Follow the Law?
Follow a Code of Ethics?
Thinking Ethically: Introducing the Potter Box
Practical Perspectives on Ethics
Ethics and User-Generated Content
Summary
Case Study 15.1 A Piece of Advice
References
Index

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