Marketing Dynamics theory and Practice 1st Edition by Rajagopal 8122419429 9788122419429

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Product details:

ISBN 10: 8122419429 

ISBN 13: 9788122419429

Author: Rajagopal

This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis,marketing-mix strategies,brand management,marketing research,sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels,pursuing marketing courses would find this book as thought provoking,contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency,integration,and leverage,managers may learn,as how bunch of marketing strategies fit into the needs of the marketplace,the skills of the company,and the vagaries of the competition. Finally,this book attempts in aligning the theory and practice of marketing dynamics in a firm.

Marketing Dynamics theory and Practice 1st Table of contents:

Understanding Competitors and Competition

Product Strategy

Brand Strategy

Pricing Strategy

Distribution Strategy

Promotion Strategies

Marketing Research

Sales Management

Strategic Marketing

Innovative Marketing Strategies.

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Tags: Rajagopal, Marketing, Dynamics, theory