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Marketing in the participation age a guide to motivating people to join share take part connect and engage 1st Edition by Daina Middleton 1118402308 9781119203988

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Marketing in the participation age a guide to motivating people to join share take part connect and engage 1st Edition Middleton Digital Instant Download

Author(s): Middleton, Daina
ISBN(s): 9781119203988, 1118402308
Edition: 1
File Details: PDF, 1.58 MB
Year: 2013
Language: english
SKU: EB-5310744 Category: Tags: ,

Marketing in the participation age a guide to motivating people to join share take part connect and engage 1st Edition by Daina Middleton – Ebook PDF Instant Download/Delivery: 1118402308, 9781119203988

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Product details:

ISBN 10: 1118402308 

ISBN 13: 9781119203988

Author: Daina Middleton

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers’ desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business.

“Marketing is constantly evolving. Companies can’t compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently.”
—Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame

“Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts.”
—Kris Pinto, founder of Moxie Interactive

Marketing in the participation age a guide to motivating people to join share take part connect and engage 1st Table of contents:

  1. Marketing in the Age of Participation

  2. The Catalyst: The Consumer-to-Participant Transformation

  3. Tools for the Past 60 Years

  4. Time for a Participation Revolution

  5. Participation Way for the Participation Age

  6. D + E + C = P2: Discover

  7. D + E + C = P2: Empower

  8. D + E + C = P2: Connect

  9. D + E + C = P2: Participation

  10. D + E + C = P2: Performance

  11. Planning: Bringing the Participation Way to Life

  12. Measuring Participation Performance

  13. The Future Marketer: The Nurturist

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Tags: Daina Middleton, Marketing, participation, motivating