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Marketing Plans How to prepare them how to use them 5th Edition by Malcolm Mcdonald 0750656255 9780750656252

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Marketing Plans 5th Edition Malcolm Mcdonald Digital Instant Download

Author(s): Malcolm McDonald
ISBN(s): 9780750656252, 0750656255
Edition: 5
File Details: PDF, 19.12 MB
Year: 2002
Language: english
SKU: EB-2172830 Category: Tag:

Marketing Plans How to prepare them how to use them 5th Edition by Malcolm Mcdonald – Ebook PDF Instant Download/Delivery: 0750656255, 9780750656252

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Product details:

ISBN 10: 0750656255 

ISBN 13: 9780750656252

Author: Malcolm Mcdonald

Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices.

Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:

* Key Concepts * Crucial Terms * Examples * Headlines * Marketing Insights * Case Studies * Exercises

The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

An international marketing bestseller

Practical step-by-step guide to marketing planning

Thoroughly revised, with special attention paid to the latest developments in e-marketing, CRM and new planning practices

Table of contents:

  1. Understanding the Marketing Process

  2. The Marketing Planning Process: The Main Steps

  3. The Marketing Planning Process: Removing the Myths

  4. Completing the Marketing Audit: The Customer and Market Audit

  5. Completing the Marketing Audit: The Product Audit

  6. Setting Marketing Objectives and Strategies

  7. The Communication Plan: The Advertising and Sales Promotion Plans

  8. The Communication Plan: The Sales Plan

  9. The Pricing Plan

  10. Marketing Information, Forecasting and Organizing for Marketing Planning

  11. Implementation Issues in Marketing Planning

  12. A Step-by-Step Marketing Planning System

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Tags: Malcolm Mcdonald, Marketing, prepare, Plans