Marketing Through Search Optimization How to be found on the web 2nd Edition by Michael A, Salter B ISBN 0750683473 9780750683470

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ISBN 10: 0750683473 
ISBN 13: 9780750683470
Author: Michael A, Salter B

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer’s guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through “search engine optimization,” ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

Marketing Through Search Optimization How to be found on the web 2nd Table of contents:

Chapter 1: Introduction to search engine optimization
The history of search engines on the Web
Why do people search?
Finding out what people search for
So what’s so great about being ranked highly?
Should you use an SEO consultancy or do it yourself?
White hat or black hat SEO?
Natural traffic
In conclusion
Chapter 2: How people search
Power searching
Personalization
Mobile search
Social Media Optimization
Weblogs
Chapter 3: Linking strategies and free listings
Free mass submission services – do they work?
Free submission to major search engines
Building links
Increasing your link factor
Publishing an article
Building links to improve your search engine ranking
Automated link-building software – beware
Free-for-all links – a warning
Business directories
Which method should I use?
Weblog linking strategies
In conclusion
Chapter 4: Web crawlers and directories
Web crawlers
The root page advantage
Submitting to the major search engines
Directories
Chapter 5: Traffic and keyword tracking
How to research keywords for your website
Keywords’ page placement
Keyword research tools
Copywriting for search engine optimization
Web traffic tracking and analysis
SEO software
Chapter 6: The mobile Internet
The wireless revolution
Understanding the wireless world
Wireless technologies
Why have a WAP search engine?
Chapter 7: Page design and page architecture
Placement tips and page architecture
Entry pages
Site map
Help your target audiences
META tags
Make your site useful
Search engines and dynamic pages
In conclusion
Chapter 8: Building an effective WAP site
WAP and the mobile Internet
The WAP system
Mobile Internet design guidelines
Top tips for WAP
The XHTML Basic
Wireless Mark-up Language
WAP site developer tips
Top WAP sites
The long-term future of WAP
Chapter 9: Pay per click
Ad service functionality
Keywords and pay-per-click terms
Ad targeting and optimization
Categories
Chapter 10: Pay-per-click strategies
Google Adwords pay-per-click strategies

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Tags: Michael A, Salter B, Marketing, Optimization