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Mastering E Business 1st Edition by Paul Grefen ISBN 0415557879 978-0415557870

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Mastering E Business 1st Edition Paul Grefen Digital Instant Download

Author(s): Paul Grefen
ISBN(s): 9780203849125, 0203849124
Edition: 1
File Details: PDF, 1.56 MB
Year: 2010
Language: english
SKU: EB-51635928 Category: Tag:

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Product details:

ISBN 10: 0415557879

ISBN 13: 978-0415557870 

Author: Paul Grefen

 

e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

  • Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
  • Organization – analyzes how organizations and their processes are structured to achieve strategic goals
  • Architecture – explains the high level design of advanced information systems to describe how e-Business functions
  • Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

Table of contents:

 1. Introduction 

2. An e-Business Classification Space 

3. The BOAT Framework 

4. Business Aspect 

5. Organization Aspect 

6. Architecture Aspect 

7. Technology Aspect 

8. BOAT as an Analysis Instrument 

9. Concluding Remarks

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