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Media Effects Advances in Theory and Research Lea’s Communication Series 2nd Edition by Jennings Bryant, Dolf Zillmann 9780805838633 0585397546

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Media Effects Advances in Theory and Research Lea s Communication Series 2nd Edition Jennings Bryant Digital Instant Download

Author(s): Jennings Bryant, Dolf Zillmann
ISBN(s): 9780805838633, 0585397546
Edition: 2
File Details: PDF, 2.44 MB
Year: 2002
Language: english
SKU: EB-1657470 Categories: , Tags: ,

Media Effects Advances in Theory and Research Lea’s Communication Series 2nd Edition by Jennings Bryant, Dolf Zillmann – Ebook PDF Instant Download/Delivery: 9780805838633, 0585397546

Full download Media Effects Advances in Theory and Research Lea’s Communication Series 2nd Edition after payment 

Product details:

ISBN 10: 0585397546

ISBN 13: 9780805838633

Author: Jennings Bryant, Dolf Zillmann

This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects.

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Table of contents:

  1. News Influence on Our Pictures of the World — Maxwell McCombs and Amy Reynolds

  2. Exemplification Theory of Media Influence — Dolf Zillmann

  3. Growing Up with Television: Cultivation Processes — George Gerbner [and Others]

  4. Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes — L.J. Shrum

  5. Media Priming: A Synthesis — David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier

  6. Social Cognitive Theory of Mass Communication — Albert Bandura

  7. Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion — Richard E. Petty, Joseph R. Priester, and Pablo Briñol

  8. Intermedia Processes and Powerful Media Effects — Everett M. Rogers

  9. Resurveying the Boundaries of Political Communication Effects — Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod

  10. Effects of Media Violence — Glenn G. Sparks and Cheri W. Sparks

  11. Fright Reactions to Mass Media — Joanne Cantor

  12. Effects of Sex in the Media — Richard Jackson Harris and Christina L. Scott

  13. Minorities and the Mass Media: Television into the 21st Century — Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand

  14. Media Influences on Marketing Communications — David W. Stewart, Paulos Pavlou, and Scott Ward

  15. Vast Wasteland or Vast Opportunity?: Effects of Educational Television on Children’s Academic Knowledge, Skills, and Attitudes — Shalom M. Fisch

  16. Communication Campaigns: Theory, Design, Implementation, and Evaluation — Ronald E. Rice and Charles K. Atkin

  17. Effects of Media on Personal and Public Health — Jane D. Brown and Kim Walsh-Childers

  18. The Third-Person Effect — Richard M. Perloff

  19. Individual Differences in Media Effects — Mary Beth Oliver

  20. The Uses-and-Gratifications Perspective of Media Effects — Alan M. Rubin

  21. Entertainment as Media Effect — Jennings Bryant and Dorina Miron

  22. Social and Psychological Effects of Information Technologies and Other Interactive Media — Norbert Mundorf and Kenneth R. Laird

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Tags: Jennings Bryant, Dolf Zillmann, Media, Theory