Medicine the Market and the Mass Media Producing Health in the Twentieth Century 1st Edition by Virginia Berridge, Kelly Loughlin 0415304326 9780415304320

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ISBN 10: 0415304326 

ISBN 13: 9780415304320

Author: Virginia Berridge, Kelly Loughlin

This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of ‘the health of the public’ and the influences which shaped it in the post war years. Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry.  This international collection will appeal to public health professionals, students of the history of medicince and of heath policy

Table of contents:

Part I Interwar influences on postwar public health
1 Atlantic crossings in the measurement of health From US appraisal forms to the League of Nations’ health indices
Assessing local public health performance in the USA: the APHA’s Committee on Administrative Practice (1920–56)
The League of Nations’ sanitary index, or the cosmopolitan progressives’ moment
Geopolitics and the limits of international co-operation
Notes
Recommended further reading

2 Between war propaganda and advertising The visual style of accident prevention as a precursor to postwar health education in Switzerland
The origins of accident prevention: the ‘Safety First’ movement and technical approaches
Psychological approaches to accident prevention in interwar Germany and Switzerland
The Second World War and beyond: professionalised accident prevention as the model for health education
Conclusions
Notes
Recommended further reading

Part II The importance of the media in postwar public health
3 The media and the management of a food crisis Aberdeen’s typhoid outbreak in 1964
The media and the management of food safety reporting before 1964
The media and the Aberdeen typhoid outbreak
The management of the Aberdeen typhoid outbreak and the Medical Officer of Health
Journalism and the creation of news
The official inquiry
In defence of the Medical Officer of Health
Discussion and Conclusions
Notes
Recommended further reading

4 Uneasy prevention The problematic modernisation of health education in France after 1975
The politicisation of smoking in mid-1970s France
An exercise in hyper-rationalisation
What are the motivations behind risky behaviour? Towards a more sophisticated understanding of prevention
Notes
Recommended further reading

Part III Industrial models, public health and health services
5 Managerialism avant la lettre? The debate on accounting in the NHS Hospitals in the 1950s
The NHS in the 1940s and 1950s: a case of ‘public administration’?
The critique of ‘public administration’? The debate on NHS hospital accounting in the 1950s
Departmental costing enters the policy agenda
‘Subjective’ costing
The costing returns: a (cautious) managerial reform?
Clearly the ground for managerial reforms? The critique of ‘subjective’ cost data
Managerialism avant la lettre: the limits of the project
Managerialism avant la lettre: determinants of the limits of the project
Notes
Recommended further reading

6 From evidence to market Alfred Spinks’s 1953 survey of new fields for pharmacological research, and the origins of ICI’s cardiovascular programme
Introduction
From infectious to chronic diseases
IC Pharmaceuticals
From Dyestuffs to Pharmaceuticals
The Second World War and developing links with the state
Making the move to Alderley Park
ICI’s cardiovascular research programme
The origins of the programme
Spinks’s survey
Implementing Spinks’s survey
James Black and the development of the beta-blockers at ICI
Conclusion
Notes
Recommended further reading

7 The ‘invisible industrialist’ and public health The rise and fall of ‘safer smoking’ in the 1970s
Public health and safer smoking: the 1962 Royal College of Physicians’ report and the industry response
Differential taxation and safer smoking
Tar and nicotine tables and safer smoking
Safer smoking, the government enquiry of 1971 and the role of the Independent Scientific Committee on Smoking and Health
The industry’s response; the development of New Smoking Material (NSM)
The launch of NSM
The later history of safer smoking. The ‘invisible industrialist’ and the history of smoking policy and public health
Notes
Recommended further reading

8 Drug regulation and the Welfare State Government, the pharmaceutical industry and the health professions in Great Britain, 1940–80
Introduction
Regulation of medicines in Britain before 1948
The industry, the ministry and the medical profession before 1948
The triumph of economics over risk management, 1948–61
Drugs, money and the NHS
Drugs, the government and the pharmaceutical industry
Drugs, the government and the medical profession
The pharmaceutical industry, the medical profession and the state
The regulation of medicines in Britain, 1948–61
Medicines and the rise of risk management, 1961–8
Drug regulation following Thalidomide
Drug costs following Thalidomide
Conclusion
Notes
Recommended further reading

Part IV Changing models and different national styles
9 Cleansing the air and promoting health The politics of pollution in postwar Britain
Introduction
Air pollution and its control in the nineteenth and early twentieth centuries
The great smog and its aftermath
The regulatory politics of pollution
Pollution, public health and modern environmentalism
Conclusion
Notes
Recommended further reading

10 Americans and Pavlovians The Central Institute for Cardiovascular Research at the East German Academy of Sciences and its precursor institutions as a case study of biomedical research in a country of the Soviet Bloc (c. 1950–80)
Introduction
The Academy of Sciences becomes a research institution
Cardiovascular research at the Academy of Sciences and Albert Wollenberger’s laboratory
Pavlov in the GDR and Rudolf Baumann’s institute
Science as a ‘productive force’
The Academy reforms and the status of epidemiology
Conclusion
Notes
Recommended further reading

11 Science, markets and public health Contemporary testing for breast cancer predisposition
Introduction
Models of ownership, models of testing
Managing genetic predisposition: what to do once the ‘at risk’ status has been determined
Regulation practices: the state, the medical profession and patient advocacy groups
Conclusion
Notes
Recommended further reading

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Tags: Virginia Berridge, Kelly Loughlin, Medicine, Market