Mud Sweat and Beers A Cultural History of Sport and Alcohol Global Sport Cultures 1st Edition by Tony Collins, Wray Vamplew 1859735584 9781859735589

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Product details:

ISBN 10: 1859735584

ISBN 13: 9781859735589

Author: Tony Collins, Wray Vamplew

Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the demon drink.

Yet despite current prohibitions and the widespread acceptance of alcohols deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to bond by drinking together. Indeed, many of today’s major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer.

This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.

Mud Sweat and Beers A Cultural History of Sport and Alcohol Global Sport Cultures 1st Table of contents:

1 This Sporting House: The Pub and Sport
2 A Thirsty Business: The Drinks Industry and Sport
3 Cheers! Alcohol and the Sporting Crowd
4 A Little of What Does You Good? Alcohol, the Athlete and Sporting Performance
Conclusion: More than Beer and Skittles?

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Tony Collins,Wray Vamplew,History,Cultural,Alcohol