No Lie Truth is the Ultimate Sales Tool 1st Edition by Barry Maher 0071411046 9780071411042

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Product details:

ISBN 10: 0071411046 

ISBN 13: 9780071411042

Author: Barry Maher

Selling Power magazine says, “To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business.” Sell far more, sell it faster, sell it easier. * Win customer trust instantly, by telling the whole truth about a product. * Transform negatives into powerful selling points. * Compare your product’s shortcomings to a competitor’s strength and come out on top. * Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. And what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it “a bestseller waiting to be discovered.” Discover it today

No Lie Truth is the Ultimate Sales Tool 1st Table of contents:

Chapter 1 Making the Skeleton Dance

Chapter 2 You Are Your Most Important Customer

Chapter 3 Skeleton Protocol Step 1: Becoming Your Most Dif.cult Prospect

Chapter 4 Skeleton Protocol Step 2: Finding the Positives in Every Negative

Chapter 5 Skeleton Protocol Step 3: There™s a Reason for the Negative

Chapter 6 Skeleton Protocol Step 4: The Negative’s Other Edge

Chapter 7 Skeleton Protocol Step 5: More Expensive,Less Reliable, and Proud of It

Chapter 8 Skeleton Protocol Step 6: Balancing Act

Chapter 9 Skeleton Protocol Step 7: Becoming the Ultimate Bene.t

Chapter 10 When the Truth Kills the Sale

Chapter 11 Tell, Sell, the Whole Story, Phinneas

Chapter 12 Become an Expert Witness

Chapter 13 Putting Those Negatives in Perspective

Chapter 14 Sex, Rejection, and Several Assorted Butts

Chapter 15 Give It a Shot: Closing Made Simple

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Barry Maher,Truth,Ultimate,Sales