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Often Wrong Never in Doubt Unleash the Business Rebel Within 1st Edition by Donny Deutsch, Peter Knobler 0061751030 9780061751035

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Often Wrong Never in Doubt Unleash the Business Rebel Within 1ST Edition Donny Deutsch Digital Instant Download

Author(s): Donny Deutsch, Peter Knobler, Peter Knobler
ISBN(s): 006056718X
Edition: 1ST
File Details: PDF, 1.20 MB
Year: 2005
Language: english
SKU: EB-2535974 Category: Tags: ,

Often Wrong Never in Doubt Unleash the Business Rebel Within 1st Edition by Donny Deutsch, Peter Knobler – Ebook PDF Instant Download/Delivery: 0061751030, 9780061751035
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ISBN 10: 0061751030
ISBN 13: 9780061751035
Author: Donny Deutsch; Peter Knobler

It’s not a question. It is a philosophy to live by. It’s Donny Deutsch’s motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their company, their business, their industry. If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for it? Donny Deutsch built a billion-dollar media business asking himself the basic question, “Why Not Me?” Once the reader asks—and answers—that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture. Often Wrong, Never in Doubt is an inspirational book from one of America’s most colorful and exciting entrepreneurs. It’s Donny’s story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It’s also a useful guide for dating.)

Often Wrong Never in Doubt Unleash the Business Rebel Within 1st Table of contents:

  1. The Real World
  2. The Self-Entitlement Injection Theory
  3. The Queens Logic Formula: How I Got This Way
  4. How to Get in the Door When the Door’s Not Open
  5. The “Don’t Know Him, Don’t Like Him” Syndrome
  6. The A-to-Z–Culture Concept
  7. The Touch Football Doctrine
  8. The Failure-Dichotomy Principle
  9. Zig Theory
  10. The Hungry-Eye Hiring Theory
  11. The Doctrine of Female Superiority
  12. The Mutual-Win Management Formula
  13. The Great Disappearing-Boss Doctrine
  14. The Boss-Subordinate Role Model
  15. Sometimes You Have to Be a Dickhead
  16. The Ad World
  17. Selling in the New Millennium: The Brand-Ethos Model
  18. The Corporate Homeland Security Theory
  19. Analyzing Advertising’s Corporate Inferiority Complex
  20. Solving the Creative-Commercial Equation
  21. It All Comes Back to Babes
  22. The Principle of Moral Responsibility and Just Plain Bad Ads
  23. The Risk of Not Being Risky
  24. The Wayne Newton School of Product Polarization
  25. The Hip-Hop–Sprite Syndrome
  26. The Business World
  27. Women Are Muses
  28. The Client-First Formula
  29. The Learned-Helplessness Principle
  30. The Put-a-Stake-in-the-Ground Theory
  31. The Power of Managing Up
  32. The Great Motivator: A Good Firing
  33. The Miles Drentell Doctrine, aka the CEO Electrochemical Equation
  34. Your Own World
  35. Do!
  36. The Power of Self-Branding
  37. Why Hatred Is Good
  38. The Multiple-Mountain Theory
  39. The Charles Atlas School of Business Theory
  40. The Big-Shadow Principle
  41. Strength Sells
  42. The Next World
  43. Got Rich, Let’s Go for Famous
  44. Searchable Terms
  45. Acknowledgments
  46. About the Author
  47. Credits
  48. Copyright
  49. About the publisher

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