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One to One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time 2nd Edition by Cliff Allen, Deborah Kania, Beth Yaeckel 0471404004 9780471404002

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One to One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time Second Edition Cliff Allen Digital Instant Download

Author(s): Cliff Allen, Deborah Kania, Beth Yaeckel
ISBN(s): 9780471404002, 0471404004
Edition: 2nd
File Details: PDF, 2.07 MB
Year: 2001
Language: english
SKU: EB-1849212 Category: Tags: , ,

One to One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time 2nd Edition by Cliff Allen, Deborah Kania, Beth Yaeckel – Ebook PDF Instant Download/Delivery: 0471404004, 9780471404002

Full download One to One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time 2nd Edition after payment

Product details:

ISBN 10: 0471404004

ISBN 13: 9780471404002

Author: Cliff Allen, Deborah Kania, Beth Yaeckel

A comprehensive resource on implementing a one-to-one marketing strategy on the Web
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40ew material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

One to One Web Marketing Build a Relationship Marketing Strategy One Customer at a Time 2nd Table of contents:

Chapter 1: One-to-One Web Marketing Overview

  • Time Flies When You’re Having Fun

  • What Is One-to-One Web Marketing?

  • The Web: A Relationship-Building Platform

  • One-to-One Web Marketing Matrix

  • Embracing One-to-One Web Marketing Challenges

  • Up Next

Chapter 2: One-to-One Web Site Personalization

  • What Is One-to-One Web Personalization?

  • Benefits of One-to-One Web Site Personalization

  • Nuts and Bolts of One-to-One Web Personalization

  • Applying One-to-One Web Personalization

  • Products and Services

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Tags: Cliff Allen, Deborah Kania, Beth Yaeckel, Marketing, Relationship