Ornamental horticulture science operations and management 4th Edition by Jack Ingels 9781435498167 143549816X

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Product details:

ISBN 10: 143549816X

ISBN 13: 9781435498167

Author: Jack E Ingels

ORNAMENTAL HORTICULTURE: SCIENCE, OPERATIONS, AND MANAGEMENT, 4E is a comprehensive introduction to the art and science of ornamental horticulture. This book provides a balanced coverage of the different elements integral to this field, including the science of ornamental horticulture, crop production, craftsmanship, and business management skills. ORNAMENTAL HORTICULTURE offers students a practical view of the business skills required to be successful in this growing industry, while also giving them the chance to develop their own creativity. Extensive full color illustrations, detailed list of objectives, and comprehensive review questions will help students monitor their progress.

Table of contents:

Section One – The Science of Ornamental Horticulture
Chapter 1 – The Green Plant
Chapter 2 – Describing and Identifying Plants
Chapter 3 – The Soil
Chapter 4 – Plant Growth Regulators
Chapter 5 – Plant Reproduction
Chapter 6 – Plant Injuries and Their Control

Section Two – The Crafts of Ornamental Horticulture
Chapter 7 – Floral Design
Chapter 8 – The Interior Uses of Plants
Chapter 9 – Landscape Design
Chapter 10 – Installing Landscape Plants
Chapter 11 – Maintaining Landscape Plants
Chapter 12 – Special Training Techniques for Plants
Chapter 13 – Turf: Selection, Establishment, and Maintenance
Chapter 14 – Techniques of Plant Propagation

Section Three – The Professions of Ornamental Horticulture
Chapter 15 – The Floriculture Industry
Chapter 16 – The Nursery Industry
Chapter 17 – The Landscape Industry
Chapter 18 – Specialized and Nontraditional Careers

Section Four – The Production Techniques of Ornamental Horticulture
Chapter 19 – Greenhouses and Other Growing Structures
Chapter 20 – Greenhouse Production Techniques
Chapter 21 – Nursery Production Techniques
Chapter 22 – Beginning and Promoting an Ornamental Horticulture Business
Chapter 23 – Human Relations: Personnel Management and Customer Sales
Chapter 24 – Business Communications
Chapter 25 – Recordkeeping, Pricing, and Determining Profit
Chapter 26 – Ornamental Horticulture in the Age of Technology
Chapter 27 – Total Quality Management

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Tags: Jack Ingels, Ornamental, horticulture, science