Popular Culture A Reader 1st Edition by Raiford A Guins, Omayra Zaragoza Cruz ISBN 0761974717 9780761974727

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Product details:

ISBN 10: 0761974717 
ISBN 13: 9780761974727
Author: Raiford A Guins, Omayra Zaragoza Cruz

Popular Culture: A Reader helps students understand the pervasive role of popular culture and the processes that constitute it as a product of industry, an intellectual object of inquiry, and an integral component of all our lives.

The volume is divided into 7 thematic sections, and each section is preceded by an introduction which engages with, and critiques, the chapters that follow. The book contains classic writings from all the ′big names;′  plenty of contemporary cultural references that will appeal to students, including skateboarding, hip hop, fashion (Tommy Hilfiger, vintage) websites, Star Trek, Disney, etc; material organized in a skills-focused and learning-focused way; strong pedagogic features throughout, making this an excellent classroom text; pieces drawing on diverse national, disciplinary and subdisciplinary contexts; and sensitivity to issues of gender, race and sexuality.

Popular Culture A Reader 1st Table of contents:

Part I: Delineating: Culture–Mass–Popular

• Introduction to Part I (by the editors)
• This section focuses on foundational definitions and debates surrounding “culture,” “mass culture,” and “the popular.”
  • Raymond Williams: ‘Culture’ and ‘Masses’ (from Keywords)
  • F.R. Leavis: ‘Mass Civilisation and Minority Culture’
  • Dwight Macdonald: ‘A Theory of Mass Culture’
  • Tania Modleski: ‘Femininity as Mas[s]querade: A Feminist Approach to Mass Culture’
  • Morag Shiach: ‘The Popular’
  • Stuart Hall: ‘Notes on Deconstructing ‘The Popular”
  • Juan Flores: ‘”Pueblo Pueblo”: Popular Culture in Time’

Part II: Commodifying: The Commodity, Culture and Social Life

 

• Introduction to Part II (by the editors)
• This section explores the relationship between popular culture and the economic forces of commodification, capitalism, and the culture industry.
  • Karl Marx: ‘The Fetishism of Commodities and the Secret Thereof’ (from Capital, Vol. 1)
  • Walter Benjamin: ‘The Work of Art in the Age of Mechanical Reproduction’
  • Theodor W. Adorno: ‘Culture Industry Reconsidered’
  • Guy Debord: ‘The Commodity as Spectacle’
  • Fredric Jameson: ‘Reification and Utopia in Mass Culture’
  • Lisa Lowe and David Lloyd: ‘Introduction to The Politics of Culture in the Shadow of Late Capital’

Part III: Marketing: Socio-Economic Considerations of Popular Culture

 

• Introduction to Part III (by the editors)
• This section delves into how popular culture is produced, marketed, and consumed within broader socio-economic contexts, often touching on global flows and specific industries.
  • Paul Smith: ‘Tommy Hilfiger in the Age of Mass Customization’
  • Ellis Cashmore: ‘America’s Paradox’ (from The Black Culture Industry)
  • Inderpal Grewal: ‘Traveling Barbie: Indian Transnationality and New Consumer Subjects’
  • Janet Wasko: ‘Corporate Disney in Action’ (from Understanding Disney)
  • Henry Yu: ‘How Tiger Lost His Stripes: Post-Nationalist American Studies as a History of Race, Migration, and the Commodification of Culture’

Part IV: Practicing: Popular Tastes & Ways of Consuming

• Introduction to Part IV (by the editors)
• This section examines how audiences engage with and interpret popular cultural texts, focusing on consumption, reception, and the active role of the audience.
  • John Fiske: ‘Popular Discrimination’
  • Laura Kipnis: ‘(Male) Desire and (Female) Disgust: Reading Hustler‘
  • Paul Willis: ‘Symbolic Creativity’ (from Common Culture)

  • Henry Jenkins: ‘Star Trek: Rerun, Reread, Rewritten – Fan Writing as Textual Poaching’
  • Joan Hawkins: ‘Sleaze Mania, Euro-Trash, and High Art: The Place of European Art Films in American Low Culture’

Part V: Voicing: Identities and Articulation

 

• Introduction to Part V (by the editors)
• This section explores how popular culture functions in the articulation and negotiation of various identities, including those related to race, gender, sexuality, and nationality.
  • Stuart Hall (likely a piece on identity or articulation)
  • Gayatri Gopinath: ‘Bombay, U.K., Yuba City: Bhangra Music and the Engendering of Diaspora’
  • Lauren Berlant: ‘The Face of America and the State of Emergency’
  • Jose Esteban Munoz: ‘Pedro Zamora’s Real World of Counterpublicity: Performing an Ethics of the Self’
  • Richard Fung: ‘Looking for My Penis: The Eroticized Asian in Gay Video Porn’

Part VI: Styling: Subculture and Popular Performance

 

• Introduction to Part VI (by the editors)
• This section delves into the study of subcultures, style, and performance as forms of popular cultural expression and resistance.
  • Dick Hebdige: ‘Subculture’ (from Subculture: The Meaning of Style)
  • Angela McRobbie: ‘Second-Hand Dresses and the Role of the Ragmarket’
  • Sarah Thornton: ‘The Media Development of ‘Subcultures’ (Or the Sensational Story of ‘Acid House’)’
  • Tricia Rose: ‘A Style Nobody Can Deal With: Politics, Style and the Postindustrial City in Hip Hop’
  • Cynthia Fuchs: ‘If I Had a Dick: Queers, Punks, and Alternative Acts’
  • Judith Halberstam: ‘Drag Kings: Masculinity and Performance’

Part VII: Locating: Space, Place, and Power

• Introduction to Part VII (by the editors)
• This section examines the spatial dimensions of popular culture, including how places are made meaningful and how power operates through the organization of space.
  • Michel de Certeau: ‘Walking in the City’
  • Michael Nevin Willard: ‘Seance, Tricknowlogy, Skateboarding, and the Space of Youth’
  • Victor Hugo Viesca: ‘Straight Out the Barrio: Ozomatli and the Importance of Place in the Formation of Chicano/a Popular Culture in Los Angeles’
  • Paul Gilroy: ‘Wearing Your Art on Your Sleeve: Notes Towards a Diaspora History of Black Ephemera’
  • George Lipsitz: ‘Diasporic Noise: History, Hip Hop, and the Post-Colonial Politics of Sound’

  • Lisa Nakamura: ‘Head-Hunting on the Internet: Identity Tourism, Avatars, and Racial Passing in Textual and Graphic Chat Spaces’

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