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Power Marketing Selling and Pricing A Business Guide for Wedding and Portrait Photographers Second Edition by Mitche Graf ISBN 1584282460 978-1584282464

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Power Marketing Selling and Pricing A Business Guide for Wedding and Portrait Photographers Second Edition Mitche Graf Digital Instant Download

Author(s): Mitche Graf
ISBN(s): 9781584282464, 1584282460
Edition: Second edition
File Details: PDF, 4.37 MB
Year: 2009
Language: english
SKU: EB-2019958 Category: Tag:

Power Marketing Selling and Pricing A Business Guide for Wedding and Portrait Photographers Second Edition by Mitche Graf – Ebook PDF Instant Download/Delivery: 1584282460, 978-1584282464

Full download Power Marketing Selling and Pricing A Business Guide for Wedding and Portrait Photographers Second Edition  after payment

 

 

Product details:

ISBN 10: 1584282460 

ISBN 13: 978-1584282464

Author: Mitche Graf

 From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

Table of contents:

 

Introduction

  • Introduction

  • Motivations

  • About the Power Corners

Chapters

  1. The Wonderful World of Power Marketing

  2. Developing Your Marketing Strategy

  3. Positioning for Profit

  4. The Ten Categories of Power Marketing

  5. Creating Value – Real or Perceived

  6. Image is Everything

  7. Special Report! Mitche’s Twelve-Step Marketing Program

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Mitche Graf,Power Marketing,Selling and Pricing,A Business Guide