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Principles of Strategic Management 3rd Edition by Tony Morden 9780754685685 0754685683

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Principles of Strategic Management Innovative Business Textbooks 3rd Edition Tony Morden Digital Instant Download

Author(s): Tony Morden
ISBN(s): 9780754685685, 0754685683
Edition: 3rd
File Details: PDF, 2.05 MB
Year: 2007
Language: english
SKU: EB-1804420 Category: Tag:

Principles of Strategic Management 3rd Edition by Tony Morden – Ebook PDF Instant Download/Delivery: 9780754685685, 0754685683

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Product details:

ISBN 10: 0754685683

ISBN 13: 9780754685685

Author: Tony Morden

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

Table of contents:

  1. Introduction and Book Plan

  2. The Strategic Management Concept

  3. Corporate Appraisal

  4. Financial Appraisal

  5. Sources of Competitive or Comparative Advantage, Resource Management, Capability, Value Generation, and Critical Success Factors

  6. Competitive Analysis

  7. Environmental Analysis

  8. The Strategic Management of Time

  9. Risk Assessment

  10. Business Planning and Forecasting

  11. Crisis Management

  12. The Concepts of Mission, Objective and Strategy

  13. Business Ethics, Environmentalism, and Social Responsibility

  14. Financial Strategy and Management

  15. Strategy Formulation, Governance, and Strategic Decision-Making

  16. Planning Style and Strategy

  17. Performance Evaluation, Performance Management, and Excellence

  18. Leadership and Strategy

  19. Structure, Architecture, Culture, and Supply Chain Management

  20. The Strategic Management of Knowledge, Technology, and Innovation

  21. Core Competencies

  22. Resource Stretch and Leverage

  23. Competition Strategy

  24. Volume and Cost-Based Strategies

  25. Differentiated, Focus, and Niche Strategies

  26. Brands, Reputation, and Corporate Identity

  27. Product-Market Development Strategies

  28. Business Development Strategies and Strategic Alliances

  29. International Business Strategy

 

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