Process based Strategic Planning 4th Edition by Rudolf Grunig, Richard Kuhn ISBN 3540366083 9783540366089

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ISBN 10: 3540366083 
ISBN 13: 9783540366089
Author: Rudolf Grunig, Richard Kuhn

A company’s strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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Tags: Rudolf Grunig, Richard Kuhn, Strategic, Planning