Read the Cultural Other 1st Edition by Shi xu, Manfred Kienpointner, Jan Servaes ISBN 311018267X 9783110182675

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ISBN 10: 311018267X  
ISBN 13: 9783110182675
Author: Shi xu, Manfred Kienpointner, Jan Servaes

Read the Cultural Other contains studies on non-Western discourse. It has two principal aims. Firstly, it argues that the study of non-Western, non-White, and Third-World discourses should become a legitimate, necessary, and routine part of international discourse scholarship. Hitherto, non-Western, non-White, and Third-Word discourses have been relegated and marginalized to a ‘local’, ‘particular’, or ‘other’ place in (or, one might argue, outside) the mainstream. To reclaim their place, the book deconstructs the rhetoric of universalism and the continued preoccupation with Western discourse in the profession, and stresses the cultural nature of discourse, both ordinary and disciplinary, as it outlines a culturally pluralist vision.

Secondly, in order to take the multicultural view seriously, it explores the complexity, diversity, and forms of otherness of non-Western discourse by examining the case of China and Hong Kong’s discourses of the decolonization of the latter. Far too often, non-Western discourse has been stereotyped as externally discrete, internally homogeneous, and formally containable within a ‘universal’, ‘general’, or ‘integrated’ model. The present work focuses on China and Hong Kong’s discourses, which have been marginalized by their Western counterparts. Through culturally eclectic linguistic analysis and local cultural analysis, it identifies and highlights the specific ways of speaking of China and Hong Kong – their concepts, concerns, aspirations, resistance, verbal strategies, etc. – with respect to similar or different issues.

The culturally pluralist view and analytical practice proffered here call for a radical cultural change in international scholarship on language, communication, and discourse

Read the Cultural Other 1st Table of contents:

Part I: Theoretical Frameworks for Deconstructing Otherness

Chapter 1: Foundations of Othering: From Orientalism to Postcolonial Critique

• Edward Said’s Orientalism: Constructing the Exotic and the Subordinate
• Subaltern Studies: Giving Voice to the Silenced
• Frantz Fanon and the Psychology of Colonization
• Intersectionality and the Multiplicity of Othered Identities
• Beyond Binary Oppositions: The Fluidity of Cultural Boundaries

Chapter 2: The “Shi” Lens: A Unique Perspective on Reading Culture

• The Author’s (or Scholar’s) Philosophical Underpinnings: (e.g., Drawing from Foucault, Derrida, Deleuze, but with a distinct, possibly non-Western, inflection)
• The Concept of “Reading” as Deconstruction and Reconstruction
• The Role of Subjectivity and Positionality in Interpretation
• Power, Knowledge, and the Gaze: Unveiling Hidden Agendas
• Distinguishing “Shi’s” Approach from Conventional Readings

Part II: Methodologies for Dissecting Representations

Chapter 3: Textual Dissection: Analyzing Narrative, Language, and Discourse

• Deconstructing Literary and Historical Narratives of Otherness
• The Power of Metaphor, Symbolism, and Tropes in Othering
• Discourse Analysis: How Language Shapes Perceptions
• Silence, Absence, and the Unsaid in Cultural Texts
• Case Studies in Literary and Historical Texts

Chapter 4: Visual and Media Literacy: Reading Images of the Other

• The Gaze and the Gaze of the Other in Visual Culture
• Analyzing Stereotypes and Archetypes in Film, Television, and Art
• Media Frames and News Construction of Cultural Others
• The Role of Digital Media and Online Representations
• Case Studies in Film, Television, and Digital Platforms

Chapter 5: Performance and Embodiment: The Other in Action

• Staging Otherness: Performance, Ritual, and Public Spectacle
• The Body as a Site of Cultural Othering
• Tourist Gaze and the Commodification of Difference
• Self-Representation and Performing Identity
• Case Studies in Performance, Tourism, and Everyday Life

Part III: Case Studies: Applying the “Shi” Reading

Chapter 6: The West’s Gaze on the East: Persistent Tropes and Shifting Narratives

• (Specific examples: From Marco Polo to Contemporary Hollywood)
• The “Mysterious East,” “Yellow Peril,” and “Technological Threat”
• Orientalism in Popular Culture and Academia
• Counter-Narratives and Resistance in Eastern Representations

Chapter 7: Internal Others: Constructing Difference Within a National Context

• (Examples from a specific nation, possibly China: e.g., Ethnic Minorities, Migrant Workers)
• Regional Stereotypes and Urban-Rural Divides
• The Politics of Inclusion and Exclusion in National Identity
• Media Portrayals and Policy Implications

Chapter 8: Reclaiming Narratives: The Other Speaking Back

• Autoethnography and Self-Representation by Othered Groups
• Subverting Dominant Narratives through Art, Literature, and Activism
• Hybrid Identities and Transcultural Flows
• The Challenges and Rewards of Self-Definition

Part IV: Ethics, Challenges, and Future Directions

Chapter 9: The Ethics of Reading the Other: Responsibility and Empathy

• Avoiding Reverse Orientalism and New Forms of Othering
• The Perils of Essentialism and Universalism
• Engaging with Lived Experiences and Diverse Perspectives
• The Role of Allyship and Solidarity

Chapter 10: Conclusion: Beyond Reading to Relationality

• Synthesizing the “Shi” Approach to Cultural Otherness
• The Transformative Power of Critical Reading
• From Deconstruction to Intercultural Dialogue and Understanding
• Future Research Directions in the Study of Cultural Otherness

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Tags: Shi xu, Manfred Kienpointner, Jan Servaes, Read, Cultural