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Return on ideas a practical guide to making innovation pay 1st Edition by David Nichols ISBN 5320076584 9785320076584

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Author(s): Nichols, David
ISBN(s): 9785320076584, 5320076584
Edition: 1
File Details: PDF, 2.96 MB
Year: 2007
Language: english
SKU: EB-5311054 Category: Tags: ,

Return on ideas a practical guide to making innovation pay 1st Edition by David Nichols – Ebook PDF Instant Download/Delivery: 5320076584, 9785320076584
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Product details:

ISBN 10: 5320076584 
ISBN 13: 9785320076584
Author: David Nichols

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.

Return on ideas a practical guide to making innovation pay 1st Table of contents:

Part I: Understanding the Innovation Landscape

  • Chapter 1: The Imperative of Innovation: Why innovation is crucial for business survival and growth in today’s market.

  • Chapter 2: Defining Innovation That Pays: Moving beyond buzzwords to focus on innovation that delivers tangible value and financial returns.

  • Chapter 3: Common Pitfalls and Why Innovations Fail: Identifying the traps that prevent good ideas from translating into profitable outcomes.

Part II: Cultivating a Culture of Innovation

  • Chapter 4: Leadership’s Role in Driving Innovation: How leaders can champion and enable an innovation-friendly environment.

  • Chapter 5: Building an Idea-Generating Machine: Strategies for encouraging creativity and capturing promising ideas from across the organization.

  • Chapter 6: Fostering Cross-Functional Collaboration: Breaking down silos to ensure diverse perspectives contribute to innovation.

Part III: The Innovation Process: From Idea to Market

  • Chapter 7: Idea Vetting and Prioritization: Developing a systematic approach to evaluate and select the most promising innovations.

  • Chapter 8: Developing and Prototyping Innovations: Practical steps for bringing ideas to life, including agile methodologies and rapid prototyping.

  • Chapter 9: Launching and Scaling Innovations: Strategies for successful market entry and expanding the reach of new products, services, or processes.

Part IV: Measuring and Maximizing Return on Ideas

  • Chapter 10: Metrics That Matter: Quantifying Innovation’s Impact: Identifying key performance indicators (KPIs) to measure the financial success of innovation initiatives.

  • Chapter 11: Calculating Return on Investment (ROI) for Innovation: Practical methods for assessing the financial returns generated by innovation.

  • Chapter 12: Continuous Improvement and Learning from Innovation: Establishing feedback loops to refine innovation processes and maximize future returns.

Part V: Case Studies and Future Trends

  • Chapter 13: Real-World Examples of Innovation Success: Analyzing companies that have effectively generated and profited from innovation.

  • Chapter 14: The Future of Innovation and Measuring Its Value: Emerging trends in innovation and how they will impact the pursuit of “return on ideas.”

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Tags: David Nichols, Return, ideas