Risk Communication A Handbook for Communicating Environmental Safety and Health Risks 5th Edition by Regina Lundgren, Andrea McMakin 1118456939 9781118456934

Risk Communication A Handbook for Communicating Environmental Safety and Health Risks 5th Edition by Regina Lundgren, Andrea McMakin – Ebook PDF Instant Download/Delivery: 1118456939, 9781118456934

Full download Risk Communication A Handbook for Communicating Environmental Safety and Health Risks 5th Edition after payment

Product details:

ISBN 10: 1118456939

ISBN 13: 9781118456934

Author: Regina E. Lundgren, Andrea H. McMakin

A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years’ experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. Risk Communication is divided into five self-contained parts: Part I provides background information for understanding the basic theories and practices of risk communication Part II explains how to plan a risk communication effort Part III describes how to put risk communication into action Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success Part V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaigns An ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.

Table of contents:

PART I UNDERSTANDING RISK COMMUNICATION
APPROACHES TO COMMUNICATING RISK
Communication Process Approach
National Research Council’s Approach
Mental Models Approach
Crisis Communication Approach
Convergence Communication Approach
Three-Challenge Approach
Social Constructionist Approach
Hazard Plus Outrage Approach
Mental Noise Approach
Social Network Contagion Approach
Social Amplification of Risk Approach
Social Trust Approach
Evolutionary Theory Approach
Extended Parallel Process Model Approach
Summary
References
Additional Resources

LAWS THAT MANDATE RISK COMMUNICATION
Comprehensive Environmental Response, Compensation, and Liability Act
Executive Order 12898, Environmental Justice in Minority Populations
Executive Order 13045, Reduce Environmental Health and Safety Risks to Children
Food and Drug Administration Regulations on Prescription Drug Communication
National Environmental Policy Act
Natural Resource Damage Assessment
Occupational Safety and Health Act
Resource Conservation and Recovery Act
Risk Management Program Rule
Privacy Rule
Other Government Inducements
International Standards
North American Standards
Grants
Summary
References
Additional Resources

CONSTRAINTS TO EFFECTIVE RISK COMMUNICATION
Constraints on the Communicator
Organizational Constraints
Emotional Constraints
Constraints from the Audience
Hostility and Outrage
Panic and Denial
Apathy
Mistrust of Risk Assessment
Disagreements on the Acceptable Magnitude of Risk
Lack of Faith in Science and Institutions
Learning Difficulties
Constraints for Both Communicator and Audience
Stigma
Stability of the Knowledge Base
Summary
References
Additional Resources

ETHICAL ISSUES
Social Ethics
The Sociopolitical Environment’s Influence
The Use of the Risk Idiom
Fairness of the Risk
Consequences of Multiple Meanings
The Issue of Stigma
Organizational Ethics
Legitimacy of Representation
Designation of Primary Audience
Releasing Information
Attitude toward Compliance with Regulations
Personal Ethics
Using Persuasion
The Role of the Communicator
Organizational Ethics or Personal Ethics?
Summary
References
Additional Resources

PRINCIPLES OF RISK COMMUNICATION
Principles of Process
Know Your Communication Limits and Purpose
Whenever Possible, Pretest Your Message
Communicate Early, Often, and Fully
Remember That Perception Is Reality
Principles of Presentation
Know Your Audience
Do Not Limit Yourself to One Form or One Method
Simplify Language and Presentation, Not Content
Be Objective, Not Subjective
Communicate Honestly, Clearly, and Compassionately
Listen and Deal with Specific Concerns
Convey the Same Information to All Segments of Your Audience
Deal with Uncertainty
Principles for Comparing Risks
Use Analogies, but Do Not Trivialize
Use Ranges
Compare with Standards
Compare with Other Estimates of the Same Risk
Compare Traits
Do Not Compare Risks with Different Levels of Associated Outrage
Explain Reductions in Magnitude
Summary
References
Additional Resources

---

PART II PLANNING THE RISK COMMUNICATION EFFORT
DETERMINE PURPOSE AND OBJECTIVES
Factors That Influence Purpose and Objectives
Legal Issues
Organizational Requirements
The Risk Itself
Audience Requirements
Checklist for Determining Purpose and Objectives
Reference
Additional Resources

ANALYZE YOUR AUDIENCE
Begin with Purpose and Objectives
Choose a Level of Analysis
Determine Key Audience Characteristics
Determine How to Find Audience Analysis Information
Incorporate Audience Analysis Information into Risk Communication Efforts
Checklist for Analyzing Your Audience
References
Additional Resources

DEVELOP YOUR MESSAGE
Common Pitfalls
Information People Want
Mental Models
Message Mapping and Message Development Templates
Health Risk Communication
Crisis Communication
Checklist for Developing Messages
References
Additional Resource

DETERMINE THE APPROPRIATE METHODS
Information Materials
Visual Representation of Risk
Face-to-Face Communication
Working with the News Media
Stakeholder Participation
Technology-Assisted Communication
Social Media
Checklist for Determining Appropriate Methods
Additional Resources

SET A SCHEDULE
Legal Requirements
Organizational Requirements
The Scientific Process
Ongoing Activities
Audience Needs
Reference
Checklist for Setting Schedules

DEVELOP A COMMUNICATION PLAN
What to Include in a Communication Plan
Developing Risk Communication Strategies
Storyboarding as a Planning Tool
Communication Planning Using the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA) Approach
Using an Audience Focus
Strategic Planning for Risk Communication
Checklist for Developing a Communication Plan
References
Additional Resources

---

PART III PUTTING RISK COMMUNICATION INTO ACTION
INFORMATION MATERIALS
Constructing Information Materials
Information to Be Included
Organizing Material for Information Materials
Language for Information Materials
Narrative Style in Information Materials
Guidelines for Specific Types of Information Materials
Newsletters
Pamphlets, Booklets, and Fact Sheets
Posters, Advertisements, and Displays
Articles
Technical Reports
Checklist for Information Materials
References
Additional Resources

VISUAL REPRESENTATIONS OF RISKS
Design Visuals for Specific Audiences and Uses
Match the Visual Portrayal to the Information to be Conveyed
Pretest Graphics with Those Who Will Use Them
Using Visuals to Personalize Risk Information
Comparing Risks in Visual Formats
Static versus Interactive Visuals
Depicting Probability and Uncertainty
Presenting Probability
Presenting Uncertainty
Probability plus Uncertainty
Warning Labels
Consider Using Action Levels
Ethical Portrayal of Risk Information
Using Visual Information in Group Decision Making
Checklist for Visual Representation of Risk
References
Additional Resources

FACE-TO-FACE COMMUNICATION
Constructing Face-to-Face Messages
Choose the Appropriate Spokesperson
Give the Audience Something to Take Away
Reinforce Your Message with Visual Aids
Speak in the Language of the Audience
Do Not Promise What You Cannot Deliver
Guidelines for Specific Types of Face-to-Face Communication
Speaking Engagements
Speakers Bureaus
Tours and Demonstrations
Video Presentations
Audience Interviews
Information Fairs
Training
Checklist for Face-to-Face Communication
References
Additional Resource

WORKING WITH THE NEWS MEDIA
The Roles of the News Media in Risk Communication
News Media Contrasted with Other Stakeholders
Productive Interaction, Not Polarization
Understanding “Cultural” Differences
The News Media Are Event Focused
Certain Kinds of Risks Get More Coverage
Journalistic Independence and Deadlines Affect Content
The Need for Balance Invites Opposing Views
Information Is Condensed, Simplified, and Personalized
Guidelines for Interacting with the News Media
Develop Relationships with Local and Regional News Media Representatives
Know When to Approach Media Representatives or When They May Approach You
Prepare Messages and Materials Carefully
Know Where to Draw the Line
Put Your Message in Terms That the Reporter’s Audience Can Understand
Put the Risk in Perspective
Respect the Reporter’s Deadlines
Maintain Ethical Standards of Disclosure
Take Action When Inaccurate or Misleading Material Is Published or Aired
Evaluate News Media Coverage
Using Technology
Distribution Services
Video and Audio News Releases
Public Service Announcements
Telebriefings
Social Media
Checklist for Working with the News Media
References
Additional Resources

STAKEHOLDER PARTICIPATION
Requirements for Stakeholder Participation
Organizational Requirements for Successful Stakeholder Participation
Stakeholder Requirements for Successful Participation
Guidelines for Specific Types of Stakeholder Participation Activities
The Formal Hearing
Group Interactions
Interactions Involving Risk Assessment
Interactions Involving Decision Making
Interactions Involving Risk Management
Evaluating Stakeholder Participation Based on Your Situation
Checklist for Stakeholder Participation
References
Additional Resources

TECHNOLOGY-ASSISTED COMMUNICATION
Choosing Technology-Based Applications
Workplace Risk Communication
Computer-Based Training
Informing Employees about Risks
Web-Delivered and Stand-Alone Multimedia Programs
Online Multimedia Tools
Mobile Platforms
Web and Satellite Broadcasts
Traditional Electronic Forums
Interactive Multimedia Programs in Public Places
Technology in Care Communication
Technology in Consensus Communication
Websites
Local Area Networks, Extranets, and Bulletin Boards
Tracking and Analyzing Comments and Responses
Facilitating Group Decision Making
Technology in Crisis Communication
Websites, Wired, and Wireless Technologies
Emergency Planning and Training Tools
Checklist for Technology-Assisted Communication
References
Additional Resources

SOCIAL MEDIA
General Principles on Participating in Social Media to Communicate Risk
Determining Audience for Social Media
Organizational Barriers to Social Media Adoption
Sharing Content via Social Media
Engaging with Stakeholders
Monitoring Changes in Perception via Social Media
Guidelines for Specific Types of Social Media
Social Networking Sites
Microblogging
Blogging and Podcasts
Video-, Image-, and File-Sharing Sites
Mapping
Mobile Phones
Evaluating Social Media Effectiveness
Checklist for Social Media
References
Additional Resources

---

PART IV EVALUATING RISK COMMUNICATION EFFORTS
EVALUATION OF RISK COMMUNICATION EFFORTS
Why Evaluate Risk Communication Efforts?
The Meaning of Success
Types of Evaluations
Conducting the Evaluation
Checklist for Evaluating Risk Communication Efforts
References
Additional Resources

---

PART V SPECIAL CASES IN RISK COMMUNICATION
EMERGENCY RISK COMMUNICATION
Understanding Emergency Risk Communication
Emotions and Public Actions
Credibility and Trust
Planning for the Unexpected
Preparing Your Organization
Teaming with Other Organizations
Working with Communities in Advance
Determining Appropriate Communication Methods
Developing an Emergency Risk Communication Plan
Communicating during an Emergency
Emergency Operation Centers
Working with the Media in an Emergency
Hotlines
Communicating after an Emergency
Checklist for Emergency Risk Communication
References
Additional Resources

INTERNATIONAL RISK COMMUNICATION
Recognize the Similarities
Account for Cultural Differences
Look for “Your” Risk in Other Countries
Plan for Cross-Country Communication
Checklist for International Risk Communication
References
Additional Resources

PUBLIC HEALTH CAMPAIGNS
Understand Your Goals
Use Research to Design Campaigns
Use Multiple Methods to Reach People
News Media
Paid Placements and Independent Coverage
Online Interventions and Social Media
Other Methods
Evaluate Success
Checklist for Public Health Campaigns
References
Additional Resources

RESOURCES
General Risk Communication Resources
Environmental Risk Communication Resources
Safety Risk Communication Resources
Health Risk Communication Resources
Care Communication Resources
Consensus Communication Resources
Crisis Communication Resources

People also search:

risk communication book

risk communication best practices

cdc risk communication guide

crisis risk communication

Tags: Regina Lundgren, Andrea McMakin, Communication, Environmental