S U R E Fire Direct Response Marketing Managing Business to Business Sales Leads for Bottom Line Success 1st Edition by Russell Kern 0071395679 9780071395670

S U R E Fire Direct Response Marketing Managing Business to Business Sales Leads for Bottom Line Success 1st Edition by Russell Kern – Ebook PDF Instant Download/Delivery:0071395679, 9780071395670
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Product details:

ISBN 10: 0071395679 
ISBN 13: 9780071395670
Author: Russell Kern

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

S U R E Fire Direct Response Marketing Managing Business to Business Sales Leads for Bottom Line Success 1st Table of contents:

INTRODUCTION

STRATEGIC PLANNING

KNOW THE MARKET AND KNOW YOUR NUMRERS

BRIDGING THE GAP BETWEEN MARKETING AND SALES

UNDERSTANDING FOR EMPATHY

LISTENING TO THE MARKET TO REDUCE YOUR RISK

RESPONSE GENERATION

RESPONSE MANAGEMENT

CONVERTING LEADS INTO REVENUE

EXECUTION EXCELLENCE

THE STRATEGY OF CREATIVE EXCELLENCE

MANAGING DIRECT RESPONSE ADVERTISING

THE INTERNET THE MARKETING MEDIUM OF THE FUTURE

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Russell Kern,Fire Direct,Response