Sensory Evaluation Practices 4th Edition by Herbert Stone, Rebecca Bleibaum, Heather Thomas 9780123820860 0123820863

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Product details:

ISBN 10: 0123820863

ISBN 13: 9780123820860

Author: Herbert Stone, Rebecca Bleibaum, Heather A. Thomas

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness” evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn’t find the product acceptable, it won’t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn’t previously been considered a factor in the success of the project.

• Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception
• Illustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketers
• Presents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments
• Includes worked examples for interpreting and displaying results

Table of contents:

1. Introduction to Sensory Evaluation

2. The Organization and Operation of a Sensory Evaluation Program

3. Measurement

4. Test Strategy and the Design of Experiments

5. Discrimination Testing

6. Descriptive Analysis

7. Affective Testing

8. Strategic Applications

9. Epilogue

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Tags: Herbert Stone, Rebecca Bleibaum, Heather Thomas, Evaluation