Shades of Difference Why Skin Color Matters 1st Edition by Evelyn Nakano Glenn 0804759995 9780804759991

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ISBN 10: 0804759995

ISBN 13: 9780804759991

Author: Evelyn Nakano Glenn

Shades of Difference addresses the widespread but little studied phenomenon of colorism—the preference for lighter skin and the ranking of individual worth according to skin tone. Examining the social and cultural significance of skin color in a broad range of societies and historical periods, this insightful collection looks at how skin color affects people’s opportunities in Latin America, Asia, Africa, and North America. Is skin color bias distinct from racial bias? How does skin color preference relate to gender, given the association of lightness with desirability and beauty in women? The authors of this volume explore these and other questions as they take a closer look at the role Western-dominated culture and media have played in disseminating the ideal of light skin globally. With its comparative, international focus, this enlightening book will provide innovative insights and expand the dialogue around race and gender in the social sciences, ethnic studies, African American studies, and gender and women’s studies.

Shades of Difference Why Skin Color Matters 1st Table of contents:

I The Significance of Skin Color – Transnational Divergences and Convergences
1 – The Social Consequences of Skin Color in Brazil
Race in the Brazilian Census
Race in Popular Discourse
The Black Movement System of Racial Classification
Genetic Roulette?
Black–Brown Differences
The Debate on Classification in Affirmative Action

2 – A Colorstruck World Skin Tone, Achievement, and Self-Esteem Among African American Women
Complexion and Slavery: The Historical Legacy
Complexion and Achievement
Skin Tone and Self-Concept
Conclusions

3 – The Latin Americanization of U.S. Race Relations A New Pigmentocracy
How Race Works in the Americas
Blanqueamiento: Whitening as Ideology and Practice
“We Are All Latinoamericanos”: Race as Nationality/Culture
Why Latin Americanization Now?
A Look at the Data
Conclusion

II Meanings of Skin Color – Race, Gender, Ethnic Class, and National Identities
4 – Filipinos and the Color Complex Ideal Asian Beauty
The Seductive Power of Skin Lightening
Selling Lighter Skin: The Advertisements in Asia and the United States

5 – The Color of an Ideal Negro Beauty Queen Miss Bronze 1961–1968
Color’s Meaning
Complexion and Conflict in Miss Bronze
Complexion (and All of That) and Conflict in Miss Bronze
Conclusion

6 – Caucasian, Coolie, Black, or White? Color and Race in the Indo-Caribbean Diaspora
Indo-Trinidadians and the African/European Axis of Race and Color
Indian Ancestry, Type, and Phenotype
Old World Discourse and New World Race Science
The Past in the Present?
Summing Up: Ideological Hues

7 – The Dynamics of Color Mestizaje, Racism, and Blackness in Veracruz, Mexico
National Ideology of Mestizaje
Race-Blind Discourses on Racism
Distancing from Blackness
Conclusion

III Consuming Lightness – Modernity, Transnationalism, and Commodification
8 – Skin Tone and the Persistence of Biological Race in Egg Donation for Assisted Reproduction
Skin Tone Perception
Skin Tone in Egg Donation Advertising and Structuring
Skin Tone in Practice: Ethnographic Cases
Discussion and Conclusion

9 – Fair Enough? Color and the Commodification of Self in Indian Matrimonials
Current Research
Matrimonial Advertisements
Rationale and Research Questions
Method
Findings
Conclusions

10 – Consuming Lightness Segmented Markets and Global Capital in the Skin-Whitening Trade
Skin Lightening and Global Capital
Consumer Groups and Market Niches
Multinational Cosmetic and Pharmaceutical Firms and Their Targeting Strategies
Conclusion

11 – Skin Lighteners in South Africa Transnational Entanglements and Technologies of the Self
Importations and Entanglements
Mass Manufacturing and Marketing
Political and Medical Opposition
Conclusion

IV Countering Colorism – Legal Approaches
12 – Multilayered Racism Courts’ Continued Resistance to Colorism Claims
Empirical Evidence of Skin Tone Bias
Confusion in the Court: Title VII and Other Colorism Cases
Is Colorism a Form of Race Discrimination?
Moving Beyond the Intent Requirement
Broader Implications of Colorism and Phenotypic Bias
Conclusion

13 – The Case for Legal Recognition of Colorism Claims
Distinguishing Race from Skin Color
Arguments for Legal Recognition of Color Discrimination
Conclusion

14 – Latinos at Work When Color Discrimination Involves More Than Color

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Tags: Evelyn Nakano Glenn, Shades, Differenc, Matters