Social Communication in Advertising Consumption in the Mediated Marketplace 4th Edition by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith ISBN 135160290X 9781351602907

Social Communication in Advertising: Consumption in the Mediated Marketplace 4th Edition by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith – Ebook PDF Instant Download/Delivery: 135160290X, 9781351602907

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Product details:

ISBN 10: 135160290X

ISBN 13: 9781351602907

Author:  William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith 

Social Communication in Advertising: Consumption in the Mediated Marketplace 4th Edition: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising’s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

 

Social Communication in Advertising: Consumption in the Mediated Marketplace 4th Edition Table of contents:

1. Introduction

Part I: The Development of Modern Advertising

• 2. From Traditional to Industrial Society
• 3. Advertising in the Transition from Industrial to Consumer Society
• 4. Advertising and the Development of Twentieth-Century Communications Media
• 5. The Development of Agencies in the Bonding of Advertising and Media
• 6. The Structure of Advertisements
• 7. Goods as Communicators and Satisfiers

Part II: Advertising at the End of the Twentieth Century

• 8. Ushering in the Era of Demassification
• 9. Late-Modern Consumer Society
• 10. The Mediated Marketplace
• 11. Mobilizing the Culturati in the Fifth Frame

Part III: Advertising in the Twenty-First-Century Digital Age

• 12. The Internet, Social, and Mobile Mediated Marketplace
• 13. Twenty-First-Century Promotional and Consumer Culture
• 14. Issues in Social Policy

 

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