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Social Media Marketing An Hour a Day 2nd Edition by Dave Evans, Susan Bratton 1118194497 9781118194492

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Social Media Marketing An Hour a Day 2nd Edition Dave Evans Digital Instant Download

Author(s): Dave Evans, Susan Bratton
ISBN(s): 9781118194492, 1118194497
Edition: 2
File Details: PDF, 5.69 MB
Year: 2012
Language: english
SKU: EB-5299682 Category: Tags: ,

Social Media Marketing An Hour a Day 2nd Edition by Dave Evans, Susan Bratton – Ebook PDF Instant Download/Delivery: 1118194497, 9781118194492

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Product details:

ISBN 10: 1118194497

ISBN 13: 9781118194492

Author: Dave Evans, Susan Bratton

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

  • Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
  • Shows you how to track and measure results and integrate that information into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-on tutorials

    If you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Social Media Marketing An Hour a Day 2nd Table of contents:

Part I: The Foundation of Social Media

Chapter 1: Backlash
The Early Social Networks
The Pushback Begins
The Backlash: Measured and Formalized
The Main Points

Chapter 2: The Marketer’s Dilemma
The Roots of Avoidance
Early Online Word of Mouth
The Social Web Blooms
Nielsen Adds Social Metrics
The Main Points

Chapter 3: What Is Social Media?
Social Media Defined
Social Media and Marketing
Social Media as a Guidepost
The Elements of Social Media
The Main Points

Part II: Month 1 – Prepare for Social Marketing

Chapter 4: Week 1 – Web 2.0, The Social Web
Social Networks: The Power of the Collective
Social Media Begins Here
Week 1: Engaging with Social Media
The Main Points

Chapter 5: Week 2 – The Social Feedback Cycle
Social Media in Marketing
Consideration and the Purchase Funnel
Consumer-Generated Media
Create Your Social Feedback Cycle
The Main Points

Chapter 6: Week 3 – Touchpoint Analysis
Touchpoints and the Social Web
Identifying Touchpoints
Quantifying Touchpoints
The Main Points

Chapter 7: Week 4 – Influence and Measurement
Influence and the Social Web
Quantifying the Conversation
The Main Points

Part III: Month 2 – Social Media Channels

Chapter 8: Week 1 – Build a Social Media Campaign
How Is Social Media Different?
Quantifying the Social Feedback Cycle
The Main Points

Chapter 9: Week 2 – Social Platforms
Building Social Networks
The Main Points

Chapter 10: Week 3 – Social Content: Text, Photos, Audio, and Video
Advertising and the Social Web
The Main Points

Chapter 11: Week 4 – Social Content: Ratings, Reviews, and Recommendations
Marketplace Conversations
Building Consensus
The Main Points

Chapter 12: Week 5 – Social Interactions
Connecting the Dots
Managing Social Information
The Main Points

Part IV: Month 3 – Complete Your Plan

Chapter 13: Week 1 – Objectives, Metrics, and ROI
The Basis for Social Media Metrics
Choosing Social Media Metrics
Real-World Connections
Planning for Measurement
The Main Points

Chapter 14: Week 2 – Present Your Social Media Plan
Create Your Plan
The Main Points

Appendix A: Worksheets
Chapters 4–7
Chapters 8–12
Chapters 13 & 14

Appendix B: Additional Social Media Resources
Industry Experts
Industry Blogs and Resources
Agencies and Social Media Practitioners
Social Networks and Services
Metrics Platforms and Listeners

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Tags: Dave Evans, Susan Bratton, SocialMarketing