Soft Power The Means To Success In World Politics 1st Edition by Joseph Nye 9780786738960 0786738960

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Product details:

ISBN 10: 0786738960

ISBN 13: 9780786738960

Author: Joseph S Nye Jr

From the pre-eminent scholar of foreign policy, a guide to soft power: the ability of governments to attract and persuade, rather than coerce by force Joseph S. Nye, Jr. coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce— grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.   Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power – diplomacy, economic assistance, trustworthy information — is essential as well in securing America’s national interests. One of the most influential books on foreign policy every written, Soft Power offers vital guidance in an age of geopolitical turmoil.

Table of contents:

Chapter One: The Changing Nature of Power

Chapter Two: Sources of American Soft Power

Chapter Three: Others’ Soft Power

Chapter Four: Wielding Soft Power

Chapter Five: Soft Power and American Foreign Policy

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Tags: Joseph Nye, Soft Power, Means, Success, Politics