Software Rules How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness 1st Edition by Mark Barrenechea 007140628X 9780071406284

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Product details:

ISBN 10: 007140628X 

ISBN 13: 9780071406284

Author: Mark J. Barrenechea

A top industry executive explains total software integration and how it holds the key to market leadership To achieve fast, agile, and diverse responsiveness to today’s ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric. In Software Rules, Oracle senior executive Mark Barrenechea describes for business readers how, over the next few years, the total integration of software functions into “E-business suites,” will radically transform the business landscape. An E-business suite is a set of applications, founded on a centralized database and integrated by desing, that optimizes the supply and demand chains together, enabling employees anywhere on the globe to access accurate and reliable business data that always reflects real information. Using case studies from BellSouth, Xerox, EMC, HP, Oracle, and other leading companies, he describes how E-business suites work to help companies in all industry sectors to centralize change, dramatically improve customer service, slash production costs, streamline product introduction and upgrades, gather definitive business intelligence, transform marketing into electronic selling, and much more.

Table of contents:

1 Business Nirvana

2 The War on Complexity

3 The E-Business Suite

4 Entering Global Markets

5 Management by Fact

6 Company-to-Company Networking

7 Software by Industry

8 Changing the Business—Getting from Here to There

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Tags: Mark Barrenechea, Software, Generation, Enterprise, Applications