Software That Sells A Practical Guide to Developing and Marketing Your Software Project 1st Edition by Edward Hasted 0471767689 9780471767688

Software That Sells A Practical Guide to Developing and Marketing Your Software Project 1st Edition by Edward  Hasted – Ebook PDF Instant Download/Delivery:0471767689, 9780471767688
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Product details:

ISBN 10: 0471767689 
ISBN 13: 9780471767688
Author: Edward  Hasted

* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
* The book fills a void in the current market, and is an ideal read for all IT professionals

Software That Sells A Practical Guide to Developing and Marketing Your Software Project 1st Table of contents:

Chapter 1: How Winners Spot Winners
Chapter 2: What Successful People Ask
Chapter 3: Plan for Success
Chapter 4: I Want to Work Here!
Chapter 5: Raising Cash and Kind
Chapter 6: Development
Chapter 7: How Not to Reinvent the Wheel
Chapter 8: Programming without Tears
Chapter 9: Squashing Bugs at the Source
Chapter 10: Scoring with Words
Chapter 11: Before You Say “Go!”—The Release Process
Chapter 12: Setting Up a Company
Chapter 13: Pitching the Price
Chapter 14: Promoting Your Product
Chapter 15: Going for Higher Volumes
Chapter 16: Successful Selling
Chapter 17: How to Keep Customers
Chapter 18: Plugging the Hole in the Boat
Chapter 19: Handling Growth
Chapter 20: Preparing for Further Success

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