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Straight Talk About Communication Research Methods 3rd Edition by Christine Davis, Kenneth Lachlan 9781524916138 1524916137

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Straight Talk About Communication Research Methods 3rd Edition Christine S Davis Digital Instant Download

Author(s): Christine S Davis, Kenneth A Lachlan
ISBN(s): 9781524916138, 1524916137
Edition: 3
File Details: PDF, 84.56 MB
Year: 2017
Language: english
SKU: EB-10826378 Category: Tags: ,

Straight Talk About Communication Research Methods 3rd Edition by Christine Davis, Kenneth Lachlan – Ebook PDF Instant Download/Delivery: 9781524916138, 1524916137

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Product details:

ISBN 10: 1524916137

ISBN 13: 9781524916138

Author: Christine S Davis, Kenneth A Lachlan

Straight Talk about Communication Research Methods presents the foundations of research methods, the choices scholars make, and the methodological decisions driving communication scholarship to balance one’s desire to know and inquire into interesting communication questions while instilling an enthusiasm about the process!

Featuring a student friendly writing style, Straight Talk about Communication Research Methods is built on adult learning theory – information is given in small chunks that build upon each other, repeating then expanding knowledge.

Featuring updated information and examples, the new third edition of Straight Talk about Communication Research Methods:

  • Is Modern!  The text includes material on conducting research on, and involving, social and digital media.
  • Is Practical! Examples of how students might use communication research methods in business and industry jobs after graduation are integrated throughout.
  • Is Groundbreaking!  The text features four chapters that summarize new qualitative research methods along with comprehensive instructions on how to conduct these research methods.
  • Is Interactive!  A seamlessly integrated enhanced learning package provides both students and instructors access to online content, interactive exercises and more.

Table of contents:

PART 1: INTRODUCTION TO COMMUNICATION RESEARCH
Chapter 1: What Is Communication Research?
Chapter 2: Metatheoretical Considerations, Research Perspectives, and Research Paradigms
Chapter 3: Discovering What’s Already Known: Library Research
Chapter 4: Writing a Literature Review

PART 2: PREPARING TO CONDUCT RESEARCH
Chapter 5: Research Questions, Objectives, and Hypotheses
Chapter 6: Understanding Research Ethics
Chapter 7: Understanding Variables
Chapter 8: Understanding Sampling
Chapter 9: Ensuring Validity, Reliability, and Credibility

PART 3: RESEARCH UNDER THE QUANTITATIVE PARADIGM
Chapter 10: Survey Research
Chapter 11: Quantitative Analysis of Text and Words: Content and Interaction Analysis
Chapter 12: Experiments
Chapter 13: Writing, Analyzing, and Critiquing Quantitative Research

PART 4: RESEARCH UNDER THE QUALITATIVE PARADIGM
Chapter 14: Introduction to Qualitative Communication Research
Chapter 15: Social Science Qualitative Approaches to Communication Research
Chapter 16: Social Constructionist and Arts-Based Qualitative Approaches to Communication Research
Chapter 17: Rhetorical Approaches to Communication Research

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Tags: Christine Davis, Kenneth Lachlan, Straight, Research