Strategic Intellectual Capital Management in Multinational Organizations Sustainability and Successful Implications Premier Reference Source 1st Edition by Kevin O’sullivan 978-1605666792 1605666793

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Product details:

ISBN 10: 1605666793 

ISBN 13: 978-1605666792

Author: Kevin J. O’sullivan

Research indicates that active management of intellectual capital can lead to significant payoffs for organizations. However, when considered within a multinational context, there are specific issues that may cause concern. Strategic Intellectual Capital Management in Multinational Organizations: Sustainability and Successful Implications highlights areas of concern in developing strategies for international management of intellectual capital and demonstrates opportunities for the successful use of these tactics. A defining collection of field advancements, this innovative publication provides a valuable resource to academicians, researchers, and practitioners interested in this area of study.

Table of contents:

Part I. Overview
Chapter 1: Introduction to Retail Management
Chapter 2: The Changing World of Retail
Chapter 3: Understanding the Retail Consumer

Part II. Retail Strategy
Chapter 4: Retail Market Strategy
Chapter 5: Retail Financial Strategy
Chapter 6: Retail Location Strategy

Part III. Merchandise Management
Chapter 7: Managing Merchandise
Chapter 8: Buying and Handling Merchandise
Chapter 9: Pricing Decisions

Part IV. Store Management
Chapter 10: Store Layout, Design, and Visual Merchandising
Chapter 11: Retail Communication and Promotion
Chapter 12: Customer Service and Selling

Part V. Retail Technology and Future Trends
Chapter 13: Retail Information Systems
Chapter 14: E-Retailing and Omnichannel Strategies
Chapter 15: Global Retailing and the Future of Retail

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Tags: Kevin O’sullivan, Strategic, Intellectual, Management