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Strategic Management and Business Analysis 1st Edition by David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton 0750642955 9780750642958

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Strategic Management and Business Analysis 1st Edition Williamson Digital Instant Download

Author(s): Williamson, David, Cooke, Peter, Jenkins, Wyn, Moreton, Keith Michael
ISBN(s): 9780750642958, 0750642955
Edition: 1
File Details: PDF, 2.02 MB
Year: 2003
Language: english
SKU: EB-4438288 Category: Tags: , , , , , , ,

Strategic Management and Business Analysis 1st Edition by David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton – Ebook PDF Instant Download/Delivery: 0750642955, 9780750642958

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Product details:

ISBN 10: 0750642955 

ISBN 13: 9780750642958

Author: David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.

The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.

Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.

Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data – an effective ‘what if…’ facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

Table of contents:

Part One: The Four Big Questions You Need to Ask

  1. The first big question: Where is the organization now?

  2. The second big question: What options are open to the organization?

  3. The third big question: What is the best way forward for the organization?

  4. The fourth big question: How can this be achieved?

Part Two: Helping You Answer the Four Big Questions
5. Organization structure and strategy
6. Strategy-making processes
7. Organization environments
8. Competitive advantage
9. Auditing resources
10. Financial performance and investment appraisal
11. Models for aiding strategic selection

Part Three: Case Study Analysis and Case Studies
12. Case study analysis
13. Wm. Morrison Supermarkets PLC
14. The UK supermarket sector in 1996
15. Delamere Pottery Limited
16. Alpha Toiletries Limited
17. AB machine tools

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Tags: David Williamson, Peter Cooke, Wyn Jenkins, Strategic, Strategic