Strategies for Innovators HHL Open School Case Book 1st Edition by Kathrin Möslein, Emilio Matthaei 3834980102 9783834980106

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Product details:

ISBN 10: 3834980102
ISBN 13: 9783834980106
Author: Kathrin M. Möslein; Emilio Matthaei

Case book that covers the entire business life-cycle of innovative firms and provide key learnings from successful strategic innovators in various industries. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization’s strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms.

Strategies for Innovators HHL Open School Case Book 1st Table of contents:

Towards Successful Strategic Innovation

Getting Started

Grasping the Open School Initiative.

Guided Tour

Strategies for Innovators I: Venture Creation

Venture Creation in Watchmaking:

Where Innovation has Tradition

Company Vignette of A. Lange & Söhne

The Case of A. Lange & Söhne..

Take Aways for Teachers, Learners, and Leaders…….

Strategies for Innovators II: Strategic Positioning

Strategic Positioning in Biotech:

Where Innovation Can Save Lives

Company Vignette of VITA34.

The Case of VITA34.

Take Aways for Teachers, Learners, and Leaders…….

Strategies for Innovators III: Business Growth

Business Growth under Discontinuous Change:

Survival of the FITtest..

Company Vignette of FIT.

The Case of FIT

Take Aways for Teachers, Learners, and Leaders…….

Strategies for Innovators IV: New Market Entry

New Market Entry: How to Internationalize a Web 2.0 Firm

Company Vignette of Spreadshirt

.

The Case of Spreadshirt

Take Aways for Teachers, Learners, and Leaders

Strategies for Innovators V: Business Innovation

Creating Business Innovation out of Traumatic Change

Company Vignette of Konsum….

The Case of Konsum

…

Take Aways for Teachers, Learners, and Leaders

Strategies for Innovators VI: Service Innovation

Service Innovation in the IT Industry: The Need for a Tough Decision.

Company Vignette of PC-WARE

The Case of PC-WARE.

Take Aways for Teachers, Learners, and Leaders

Strategies for Innovators VII: Open Innovation

Open Innovation across Boundaries:

How to Craft a Consistent Open Innovation Strategy.

Company Vignette of itCampus

The Case of itCampus..

Take Aways for Teachers, Learners, and Leaders

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Kathrin Möslein,Emilio Matthaei,Strategies,Innovators