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Strategy a view from the top 4th Edition by Cornelis De Kluyver, John Pearce 9781292040363 129204036X

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Strategy a view from the top Fourth Edition, Pearson New International Edition Kluyver Digital Instant Download

Author(s): Kluyver, Cornelis A De;II, John A Pearce
ISBN(s): 9781292040363, 129204036X
Edition: Fourth edition, Pearson new international edition
File Details: PDF, 2.07 MB
Year: 2013
Language: english
SKU: EB-21973212 Category: Tags: , , ,

Strategy a view from the top 4th Edition by Cornelis De Kluyver, John Pearce – Ebook PDF Instant Download/Delivery: 9781292040363, 129204036X

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Product details:

ISBN 10: 129204036X

ISBN 13: 9781292040363

Author: Cornelis A. De Kluyver, John A Pearce

For undergraduate and graduate strategy courses. Gain a strategic edge in today’s business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Table of contents:

  1. What is Strategy?

  2. Strategy and Performance

  3. Analyzing the External Strategic Environment

  4. Analyzing an Industry

  5. Analyzing an Organization’s Strategic Resource Base

  6. Formulating Business Unit Strategy

  7. Business Unit Strategy: Contexts and Special Dimensions

  8. Global Strategy Formulation

  9. Corporate Strategy: Shaping the Portfolio

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Tags: Cornelis De Kluyver, John Pearce, Strategy, view