Strategy in Information and Influence Campaigns How Policy Advocates Social Movements Insurgent Groups Corporations Governments and Others Get What They Want 1st Edition by Jarol Manheim ISBN 0415887283 978-0415887281

Strategy in Information and Influence Campaigns How Policy Advocates Social Movements Insurgent Groups Corporations Governments and Others Get What They Want 1st Edition by Jarol B. Manheim – Ebook PDF Instant Download/Delivery: 0415887283,  978-0415887281
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Product details: 

ISBN 10:  0415887283x

ISBN 13: 978-0415887281

Author:  Jarol B. Manheim 

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that.

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Table of contents: 

1 Points of Origin

2 Information and Influence Campaigns

3 Strategy and Tactics in Campaign Communication I: Winning the Argument

4 Strategy and Tactics in Campaign Communication II: Shaping the Decision

5 Networks and Netwaves: Organizing for Influence

6 Riding the Waves: Strategy and Tactics in Network Activation

7 Feeling the Pressure: The Dimensionality of Targets

8 Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns

9 Information, and Influence

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Tags: Jarol Manheim, Strategy in Information, Campaigns How Policy, Social Movements Insurgent