The Art and Craft of Case Writing 3rd Edition by William Naumes, Margaret J Naumes ISBN 0765627760 9780765627766

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ISBN 10: 0765627760 
ISBN 13: 9780765627766
Author: William Naumes, Margaret J Naumes

Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.

The Art and Craft of Case Writing 3rd Table of contents:

Chapter 1. What Is a Case and Why Write One?
Definition of a Case
How Students Learn
Case Types
A Real Situation
Facts, Not Opinion
Research as Anthropology
Reasons for Writing a Case
Gap Analysis
Serendipity
Writing to Learn
Summary and Conclusions
Chapter 2. Objectives—Key to the Case
What Skills/Theories Do You Want to Develop?
Marzano—The Thinking Process
Bloom’s Taxonomies
Fink’s Taxonomy of Significant Learning
Case Characteristics and Educational Objectives
Educational Objective
Data Dimensions, Analytical Methods, and Value Dimensions
Types of Cases
Descriptive Cases and Other Story Problems
Evaluative Cases
Decision-Focus Cases
Critical Incidents
Research Cases
A Practice Session
Summary and Conclusions
Chapter 3. Finding a Case Site and Gathering Data
Identifying Potential Case Sites
Students as Resources
Family and Friends as Resources
Alumni as Resources
Consortia and Research Groups
Published Sources
Consulting Contacts
The Field Research Process
Making Contact
Gaining Access
Releases and Promises
Case Disguises
Gathering Data
Preliminary Preparation
The Interviewing Process
Triangulating
Authorization for Release
Library Cases
In Conclusion
Chapter 4. Research Cases
Background
Advantages and Disadvantages of Case Research
Methodology
Institutional Review Boards
Uses
Hypothesis Development
Hypothesis Testing
Preparation
Presentation Style
A Research Case Example
Case Research to Case Teaching: The Unbroken Circle
The “Business Case”
Summary and Conclusions
Chapter 5. The Instructor’s Manual, Part 1
The Importance of an Instructor’s Manual
Who Should Write the Case Note?
A Quick Outline of a Typical Instructor’s Manual
Case Summary
Objectives of the Case
Basic Pedagogy
Key Issues of the Case—“Student Take-Aways”
Relevant Theory
Questions for Student Preparation and Discussion
Methodology
The Practice Session
Summary and Conclusions
Chapter 6. Organizing the Case
Length and Straightforwardness
Selection of Facts
Appropriate Length
“Red Herrings” and Extra Information
Missing Information
Students as Case Writers
The “Hook”
To Direct the Student or Not?
Alternative Beginnings
Case Organization
Appropriate Style
Point of View
Ending the Case
Tone and Tense
Objectivity
Inserting References
Past Tense
The Practice Session
Summary and Conclusions
Chapter 7. Testing and Refining the Teaching Case
Releases
Developing a Preliminary Teaching Plan
Testing Your Case in Class
What to Tell the Class
The Mechanics of Class Testing
What You Learned from Class Testing
Evaluating the Educational Objectives
Double-Check for Data
Getting a Second Opinion (and a Third … )
Other Readers, Other Case Writers
Reviewers
Other Teachers
Workshops and Other Collaborative Formats
The Speed to Market Trade-off
Revising and Updating Cases
The Practice Session
Summary and Conclusions
Chapter 8. The Instructor’s Manual, Part 2
Refining the Discussion Questions
Answers: Sample or Suggested Responses
Refining the Learning Objectives and Key Issues
What You’ve Learned from Class Testing
The A Student/C Student Split
Timing
Board Layout
Other Uses
Teaching Techniques
Double Checks for the Case’s Completeness
The Role of Opinion
Exhibits for Instructor’s Use
Supplemental Exhibits
Data Workouts
Bibliography, Recommended Readings, Other Resources
The Epilogue
The Practice Session
Summary and Conclusions
Chapter 9. Notes, Case Series, and Other Supplements
When a Case Note Makes Sense
Technical and Other Notes
Cultural and National Notes
Sources of Information for Notes
Does the Note Need an Instructor’s Manual?
When It Makes Sense to Divide a Case (Create a Series)
Time Series Cases
Multiple Approach Case Series
The Practice Session
Summary and Conclusions
Chapter 10. Alternative Case Formats: Video, Multimedia, and Live Case Studies
Choice of Technology
Video Supplements
Video Cases
Benefits of Video Cases
Problems of Video Cases
Multimedia Cases
Benefits of Multimedia Cases
Problems of Multimedia Cases
Development of Internet Cases
Case Documents
Internet Access
Live Cases

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