The Bear Necessities of Business Building a Company with Heart 1st Edition by Maxine Clark 9780470040898 0470040890

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Product details:

ISBN 10: 0470040890

ISBN 13: 9780470040898

Author: Maxine Clark

Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company’s founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation’s leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today’s tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right. Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to: Get your business started Become a great boss Connect with your customers Add value to the overall experience Effectively market your company Plan for future growth Give back to your customers, employees, and community Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between. Whether you’re looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you’ll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!

Table of contents:

Part One: Getting Started

1. Dream the Dream Supreme

2. Let a Child Inspire You

3. Do What You Love

4. Beware of Conventional Wisdom

5. Pour Your Heart Into It

6. Envision the Core User

7. Imagine Your Company from the Inside Out

8. It’s All in the Details

9. Develop Strong Partnerships

10. Be Financially Secure

11. Put Your Plans in Writing

12. Make Investors Come to You

Part Two: Being a Great Boss
13. Show a Willingness to Do Any Job
14. Seek and Find Those Who Share Your Passion
15. Create a Fun Place to Work
16. Celebrate Mistakes with a Red Pencil Award
17. Respect Those Around You
18. Empower Your Employees to Contribute
19. Know What You Don’t Know
20. Seek the Help of Outside Experts
21. Keep Score
22. Read, Act, and Share

Part Three: Connecting with Your Customers
23. See Yourself Through the Public’s Eyes
24. Learn from Your Customers
25. Build an Advisory Board
26. Bring Out the Child in Everyone
27. Spending More Creates More Value
28. Don’t Cater to All Audiences
29. Ensure that Each Person Feels Special
30. Answer Customer Letters

Part Four: Creating an Incredible Experience
31. Make First Impressions Last
32. Turn Every Day into a Holiday
33. Emulate the Five Pillars of Success
34. Keep Inventory in Check
35. Pay Attention to Packaging
36. Offer an Escape from the Ordinary

Part Five: Using Essential Marketing Strategies
37. Be a Great Brand
38. The Best Advertising Is Free
39. Target Your Pitches
40. Respond to the Media
41. Advertise Smart
42. Create Buzz
43. Use the Web Wisely
44. Embrace Viral Marketing

Part Six: Growing Your Business
45. 1 + 1 = 10
46. Live in the Now… and the Future
47. Learn from the Experiences of Others
48. Grow Without Compromise
49. Be Prepared for the Unimaginable
50. Innovate Incessantly
51. Speak in All Languages
52. Turn “No” into Your Own “Yes”
53. The Harder You Work, the Luckier You Get
54. Five Questions That Will Help Propel Your Business

Part Seven: Giving Back
55. Good Works Are Good Business
56. Begin in Your Own Backyard
57. Share and Share Alike
58. Bearisms to Live and Work By

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Tags: Maxine Clark, Necessities, Bear, Business