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The Big Moo Stop Trying to Be Perfect and Start Being Remarkable 1st edition by The Group of 33, Seth Godin ISBN 1591841038 978-1591841036

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The Big Moo Stop Trying to Be Perfect and Start Being Remarkable First Edition The Group Of 33 Digital Instant Download

Author(s): The Group of 33
ISBN(s): 9781591841036, 1591841038
Edition: First Edition
File Details: PDF, 6.24 MB
Year: 2005
Language: english
SKU: EB-1787000 Category: Tag:

The Big Moo Stop Trying to Be Perfect and Start Being Remarkable 1st edition by The Group of 33, Seth Godin – Ebook PDF Instant Download/Delivery: 1591841038, 978-1591841036
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Product details:

ISBN 10: 1591841038
ISBN 13: 978-1591841036
Author:  The Group of 33, Seth Godin 

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.

In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!”

But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.

The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

The Big Moo Stop Trying to Be Perfect and Start Being Remarkable 1st Table of contents:

  1. INTRODUCTION: THE PURPLE LEAGUE OF AMERICA
  2. HARRY HOUDINI WAS A LOUSY MAGICIAN
  3. HOW TO BE A FAILURE
  4. CHOPPING ONIONS
  5. WHEN EVERYTHING IS FREE
  6. TUESDAYS WITH SHECKY: A PLAY IN THREE JOKES
  7. REAL ARTISTS SHIP
  8. THIS IS YOUR FIRST TEST
  9. ISAAC NEWTON’S HEAD
  10. WHAT DO YOU STAND FOR?
  11. HOW TO MAKE MONEY WITH GARLIC
  12. BE LIKE REGGIE
  13. WHY NOT? WHY NOW?
  14. ARE YOU ALWAYS RUNNING OUT OF TIME?
  15. “BUT” OR “AND”?
  16. PANIC AT INAPPROPRIATE TIMES
  17. TEAR DOWN THIS WALL
  18. THEY SAY I’M EXTREME
  19. THE REMARKABLE GERTRUDE BELL
  20. THREE STEPS AHEAD
  21. MR. BUTT’S SHOPPERS
  22. WHAT, EXACTLY, ARE YOU AFRAID OF?
  23. THE ONE THING YOU CAN’T DOWNLOAD
  24. THE BELL CURVE
  25. FEAR VERSUS ANXIETY
  26. TOO RICH, TOO THIN…TOO EFFICIENT?
  27. GET OUT!
  28. DON’T BE LIKE PETE
  29. TEN THINGS SMART START-UPS KNOW
  30. GOTTA SERVE SOMEBODY
  31. THE ORIGINALITY BUMP
  32. WHAT BUSINESS CAN LEARN FROM DANCERS
  33. EVERYONE NEEDS A ROOF
  34. WHERE DO IDEAS COME FROM?
  35. THE NEXT DA VINCI CODE?
  36. DO YOU KNOW ARTHUR RUBIN?
  37. RON JOHNSON IS NOT A GENIUS…BUT HE HIRES THEM EVERY DAY
  38. TWO KINDS OF ORGANIZATIONS
  39. GET STARTED FAST AND CHEAP
  40. STEVEN SAVAGE IS NOT MORE CREATIVE THAN YOU ARE
  41. THE PROBLEM WITH COMPROMISE
  42. THE POWER OF DUMB IDEAS
  43. INSIDE OUT/OUTSIDE IN
  44. THE STUDENT BECOMES THE TEACHER
  45. FIRE THE GATEKEEPERS
  46. STOP BEING ORDINARY
  47. THE REMARKABILITY OF MEMORIES
  48. THE POWER OF SMALL STEPS
  49. THE FEARLESS FLIGHT OF LITTLE MAX
  50. SOME THINGS JUST DON’T TRANSLATE!
  51. BORING
  52. THREE RULES OF LIFE (AND EVERYTHING ELSE)
  53. CHEVY CHASE AND BILL MURRAY
  54. THIS IS NOT ANOTHER “IPOD” STORY
  55. JUGGLING IS NOT WHAT YOU THINK IT IS
  56. MAKING THE WRONG DECISIONS, SLOWLY
  57. BOB WEARS PANTY HOSE
  58. CARE!
  59. DEFYING GRAVITY
  60. WHAT ARE YOU MEASURING?
  61. HELL’S ANGELS AT THE CAPTAIN’S TABLE
  62. PLANT ROCKS
  63. IS BIGGER BETTER?
  64. PLAY
  65. VERSION 1.0
  66. DAVID (AND GOLIATH)
  67. GREAT IDEAS IN BED
  68. WHY ASK WHY?
  69. TALKING ABOUT THE WEATHER
  70. NO GUARANTEES
  71. PERIODIC TABLE OF DIFFERENTS
  72. READY OR NOT! IN DEFENSE OF YOUR OWN READINESS
  73. WHAT NOW?

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Tags: The Group of 33, Seth Godin, The Big, Being Remarkable